Crown is the first packaging supplier in North America to dedicate a production line exclusively for the manufacture of steel aerosol cans with 45mm and 49mm diameters. Both can sizes have already experienced broad popularity among consumers throughout Europe, who enjoy the ergonomic advantages of these easy-to-grip cans. Although slimmer in diameter, the cans remain highly durable and are easily shaped using Crown’s proprietary blowforming process to create highly distinctive package designs. Crown’s high quality lithographic decoration further enhances the appearance of these slimmer cans, which are available in heights ranging up to 185mm.

“Package design plays a key role in the marketing of health and beauty products,” says David Underwood, President, CROWN Aerosol Packaging. “Combining these new slimmer can sizes with shaping and advanced decorating techniques allows cosmetic and personal care brands to maximize point of sale impact and reinforce premium brand quality.”

Health and beauty brands seeking to boost market share will find a wide selection of advanced dispensing and design technologies at Crown’s HBA booth. Examples include symmetric and asymmetric shaping, bi-compartmental (bi-can) dispensing technology and a variety of novelty finishes, such as Patterned Varnish, Color Change, Soft Touch and Spot Matte.