When first opening the carton pack, the cutting ring easily cuts through the extremely thin layers of aluminium and polyethylene. The carton layer is pre-perforated, so that the cutting ring opens the carton pack with particular ease. "The new screw cap is designed for all-around ease of use. Opening the carton pack couldn’t be easier. The clean pouring hole provides for easy pouring of our juices. And once resealed, the products are safely protected again,” explains Mario Dechent, Head of Central Research at Eckes-Granini. “To us as a brand manufacturer, the new screw cap also means logistic advantages. combiSwift is extremely flat, so that the products require only a minimum of space when stacked. This is truly a perfect performance in terms of technology, efficiency and convenience.”

All this is reason enough for Eckes-Granini to support the introduction of combiSwift with a prize competition. A sticker on the new “hohes C” carton packs with combiSwift cap informs consumers of the new, easy-to-open screw cap. At www.hohes-C.de, consumers can participate in the competition and win one of 22 stylish mobile phones with twist display, in keeping with the theme.

For over 45 years, “hohes C” fruit juices, which are guaranteed to be free from sugar and preservatives, have been among the most popular premium juices in Europe, including Germany, where per-capita consumption is the highest in the world.

Every German drinks approximately 40 litres of juice each year. So it’s high time for the convenient easy-to-open combiSwift screw cap on the 1.5 l combiblocMagnum carton packs.