 | Elopak |
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Elopak introduces Icone - a revolution in packaging
Elopak introduces iCone, a new packaging solution from ELOPAK to transform premium beverage and food-to-drink brands into a new generation of premium fresh and ambient products - taking premium to places where premium has never been before. iCone is a World revolution in packaging, combining the best of strong functional benefits and emotional values, in a uniquely designed coned shape.
Brand exposure on the large flat surface of the front panel maximizes consumer brand impact and recognition creating outstanding differentiation that enables manufacturers to advance brands to new, higher premium levels.
In consumer tests conducted in the U.K. and France, iCone recorded very high consumer interest and purchase intent; with 89% and 78% of consumers stating iCone is unique and different. Tests indicated superior ratings for functional benefits of ease of handling, pouring, opening, reclosing, stability, unbreakability and storage. Furthermore, iCone is seen as a fresh, premium, smart, modern, original, good-looking and qualitative package.
Research confirms that consumers who are satisfied with products in use are more likely to repurchase and be brand loyal. All market and research intelligence points iCone to be one of the most powerful package solutions for brand marketing and growth in Europe today.
iCone comes in various sizes, including the portion pack. iCone portion pack is ideal for brand extensions into new distribution channels such as hotels, gas stations, leisure and catering outlets, which represent a key source of volume growth.
