The steel cans maximize consumer convenience with their superior easy-to-open, easy-to-dispense attributes. Crown developed the cans with a wide top end, “necked out” shape that allows consumers to access and dispense product with greater ease. This shape is ideal for packaging terrines, pâtés, rillettes, tuna slices and similar products. The cans also feature Eole-III™ easy-open ends, whose incorporation is made possible by a new 73mm diameter size. This diameter enables compatibility for the first time between a 125-gram can and easy-open technologies, which include Eole™ ends and PeelSeamTM peelable lids.

“The Paul Prédault brand is famous for the quality of its products, which are made according to traditional recipes from the highest quality ingredients,” explains Jean Phillippe Oyselet, Marketing Director at William Saurin. “As we were planning to launch the Delice Confit line, we recognized that in addition to a signature quality taste, our consumers also demand convenient use. By modifying our cans to maximize easy open and easy dispense convenience, Crown was able to incorporate features that, although seemingly small, have a huge positive impact on the way that our customers experience our products and interact with our brand.”

The Delice Confit cans are not the first time that Crown has been able to develop a convenient package for William Saurin products. The partnership was recently honored with a DuPont Diamond Award for the easy-open, single-serve, bowl can that Crown created to help William Saurin launch its “Salades Gourmandes,” line of meat salads.

“Crown strives to meet the needs of our customers by creating innovative packaging that helps to reinforce brand quality and grow sales,” comments Laetitia Durafour, Marketing Manager at Crown Food France. “The steel can that we developed for the Delice Confit products is a great example of the type of Brand-Building PackagingTM solutions that we provide on a consistent basis for food brands. The steel can maintains product freshness and integrity while also offering consumers a new level of ease.”