Convenience and lifestyle issues have always been important to the boomer market. As this group ages, these issues will gain even greater urgency. The difficulty with opening a screw on cap on a vitamin bottle, with even a minor arthritis condition, becomes a major issue. A brand having the convenience of a NutraFlapper® type cap, for example, has a distinct market advantage and a distinct appeal to an aging population. Ease of opening is important. The fact that a dispensing NutraFlapper cap can simply be opened with a thumb, without a twisting motion or a tight two-handed grip, adds to the attractiveness and desirability of products. This is true particularly in designing packaging for boomers - the packaging must be easy to open.

A second part of packaging design for boomers in addition to being easy to open is that a package or product must be easy to use. That is why in designing the NutraFlapper closure, Weatherchem designed in controlled-access dispensing convenience right from the start. Dispensing one or two tablets, a normal dose, rather than a handful requiring them to be put back into the container, exemplifies convenience.

The array of colors available on the NutraFlapper closures, the unique patented one-piece closure system, and the unique look, make your products stand out. The easily discernable symbols on the top of the closure make it easy to use. Weatherchem makes your package attractive and highly visible from the aisle of the supermarket or drugstore.

The Flapper-type closures appeal to a wide range of consumers. Weatherchem makes instructions and ingredients easy to read makes packaging user friendly. The ideal packaging solution is both consumer-friendly and boomer-friendly.

In a recent survey in Packaging WORLD® Magazine aging baby boomers rated “ease of opening and reclosing” as the single most important factor in packaging.

As a manufacturer providing vitamins or personal care products to this market, keep in mind that package design will play an important role. Convenience, easy to use, easy to open and close, attractive, highly visible and easy to read, not condescending, secure with the capability to maintain freshness – all of these factors are a part of total packaging appeal.

Selecting a closure like a NutraFlapper offers your baby boomer targets a little extra incentive to purchase your product. And regardless of the type of closure you choose for your product, keep the baby boomers at the top of your segmented marketing targets.