| SIG Combibloc |
Eating foods that are nutritious and low in calories, while at the same time being flavoursome and pleasurable to eat, has become part of the modern attitude to wellbeing and lifestyle. Taking care of your figure by watching your diet is turning into a global preoccupation. Sophisticated soup creations with a vegetable base, providing extra hydration, fibre and a host of vitamins, make tasty, nutritious eating easy. With this in mind, Unilever is expanding its range of ready-to-eat soups.
The ‘Knorr Ligne’ range appeals particularly to the figure-conscious consumer, principally women aiming for trim physiques. The new soups are nutritionally balanced in composition, and are perfect for anyone who appreciates spicy and well-seasoned fare. ‘Knorr Ligne’ soups are available in France in Carrot & Leek, Crème of Vegetable, Tomato & Celery, Fish & Vegetable and Mediterranean Vegetable flavours. From September, the Pumpkin & Carrot variety will be offered in Belgium as well.
The soups are available in the combiblocCompact 500 ml aseptic carton package from SIG Combibloc. At Unilever, the decision to work with SIG Combibloc was an easy one – the two companies have been working together with great success since 1987. The combiblocCompact aseptic carton package provides first-class protection for the ‘Knorr Eating foods that are nutritious and low in calories, while at the same time being flavoursome and pleasurable to eat, has become part of the modern attitude to wellbeing and lifestyle. messages – also play a role in the choice of packaging. For Unilever too, the multiple display surfaces, which can be used in their entirety to present product information and eye-catching graphics, and their high print quality, were key elements in the decision to use carton packaging from SIG Combibloc.
Knorr is Unilever’s most successful brand. The group of companies is one of the biggest providers of brand-name products in the foods, homecare and personal hygiene sectors worldwide. With more than 200,000 employees, the company has a presence in 150 countries, and has a total turnover of EUR 39.7 billion. In 2005, Unilever France, with 4,900 employees, recorded turnover of EUR 3.5 billion, and on this past year to date has sold 37.6 million litres of Knorr ready-to-eat soups in France.