Available in three sizes - 50ml, 100ml and 150ml - Magic Oval complements the rounded Magic Star and slimline Magic SL to give customers another option for the dispensing of lotions, creams and gels.

Its pleasing oval shape offers comfortable handling for consumers and a wide area for decoration, with options including silk screen printing, labelling or hot stamping. The cap can also be hot stamped for additional branding.

A high standard of functionality is assured thanks to a new, advanced version of the ingenious Magic airless dispensing mechanism, designed to give a consistent controlled dosing and hygienic application. To enhance production efficiency, the dispenser can be filled from the top or bottom.

“Cosmetics and personal care markets have two fundamental requirements - consistency of function, but individuality in appearance,” comments Günter Pohlmann, Sales & Marketing Director of RPC Bramlage-Wiko. “By incorporating the latest version of our proven Magic technology into the attractive oval design, customers have an even wider choice for meeting these critieria.”