 | Huhtamaki |
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Heat and Reveal label wins award
Packaging specialist Huhtamaki was awarded at this year's Auto Vending Innovation Awards with the award for Support Services - given as a result of the development of the "Heat and Reveal" temperature responsive labels.
Huhtamaki's "Heat and Reveal" labels use thermochromic technology to reveal a hidden message incorporated in the cups design. The heat of the drink determines when the ink is made visible - perfect for every drink on offer!
Providing endless promotional and instant win opportunities for vending operators and brands, the technology allows the competition and winning message to be kept secret until the moment a beverage is dispensed. Similarly, the copy can also reveal a surprise slogan or message that will only become visible once a drink is poured.
Whether you want to use the cups for an instant win promotion, wish to disclose a hidden message or want to reinforce a strap line, 'Heat & Reveal' is the ideal new communication tool.