 | HCT Packaging |
Contact the supplier for more information about this...
Add to a favorite supplier group and write notes...
Urban Decay: ultraglide Tube
HCT Packaging has created a new, patented applicator head made from thermoplastic elastomer (TPE). Recently, the applicator was used on a slim, low-density polyethylene tube for Urban Decay’s new Ultraglide lip gloss, launched in the autumn of 2006.According to Nick Gardner, Vice President of Sales for HCT West Coast, the rubbery TPE applicator feels softer on the lips than a plastic applicator. “It’s so soft that it doesn’t drag on the lips, yet it is still resilient enough to allow for accurate application”, he says.
The TPE applicator had to first be moulded to a polypropylene collar. The collar was then attached to the tube. “It is quite difficult to bond the TPE to the rest of the package”, says Gardner. “One section of the applicator must be rigid enough to mould to the tube. In this instance, the applicator’s polypropylene collar is stiffer than the soft TPE tip.”
Gardner says that HCT first used the TPE applicator on a click pen for a tooth-cleaning product. Urban Decay saw the patented applicator and decided to work with HCT to use it on the Ultraglide tube.