 | HCT Packaging |
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Appetising packaging: HCT develops custom design, the striking Palette for Bourjois’ utterly desirable product ‘Delice de Poudre.’
HCT was able to develop and produce the cardboard compact which makes use of all aspects of a woman’s senses to evoke feelings of luxury, glamour and most importantly a must have desire for the product. This is achieved through the look, feel and finish of the design.The shape of the product resembles that of chocolate squares, and the craving for chocolate is enhanced by the unmistakable scent of the pressed powder. As Bourjois explains “Give in to your cravings… you will smell as good as you look!” (Bourjois.co.uk)
The theme of desire runs constantly throughout the palette, but the simulation of a food product and packaging means you can succumb to your cravings, without the usual guilt attached.
The product is set down into the rigid cardboard structure, with a depth capacity of 7mm, and is contained in an EVA foam tray.
The success of the ‘Delice de Poudre’ is clear: It is listed on the Bourjois website as a bestselling product, illustrating that the demand for cardboard packaged beauty products is becoming a more desirable choice for customers looking to produce a custom, unique and modern design.