| MWV Calmar |
A dispensing system is an essential component to virtually all lotion based skincare products. However, what determines the best dispensing system often involves more then just the dispensing element itself. In the case of Olay’s new Definity™ Correcting Protective Lotion the decision on which dispenser to use happened to be quite involved. For example other considerations that factored into the decision included…
Product Purity: High-tech product formulas such as Definity Correcting Protective Lotion can be compromised by contact with metal. Calmar’s Aria® dispenser features PurePath™ technology, the first metal-free fluid path dispenser system designed specifically for high-end cosmetic and treatment products. The patented Pure Path® design places the metal spring outside of the fluid path eliminating the risk of corrosion and discoloration because no metal comes in contact with the formula.
Flexibility: The Aria® has outstanding priming performance with even the highest viscosity products. This offered Olay the flexibility of using the same dispenser system on future product line extensions without worrying about viscosity issues.
Speed to Market: Utilizing their Asia/Pacific resources, Calmar was able to meet Olay’s quick-to-market timetables successfully ensuring competitiveness in today’s hyper-competitive market place.
Customized Designer Look: Olay designed a unique closure and hood around the existing Aria® engine, creating a customized look at lower costs and greatly reduced lead times than if they had started from scratch.
Support: To help facilitate the project, Calmar was able to offer Olay a wide range of support services beyond manufacturing, such as design consultation and prototyping.
So for Olay, sourcing a component as basic as a dispensing system is a sophisticated process, and suppliers such as Mead Westvaco Calmar continue to add services and capabilities to ease this process.