The custom purple colour, smooth, even and metallic finish of the dog tag was achieved through the process of electrophoresis enamelling, whereby the component is ‘dipped’ into a coloured electroplate bath. The ornate graphic detail on the lid was embossed, and due to the intricacy of detail the finished result is another impressive twist on the authentic military designs, by using Urban Decay’s customised signature decorations.

The dog tag combines beauty with high fashion, its adjustable ball chain enables the component to be worn around the neck, on a belt, even as a handbag charm. This guarantees a strong visual impact, the versatility and freedom of wear ensures an on going interest, and is a great platform with which to promote this unique and distinctive item. The raised rivets on the interior of the base enhance the friction between lid and base and guarantee secure transportation wherever the component is displayed.

The Zamac component displays a perfect juxtaposition- by blending a fusion of post-modern femininity with an elegance not usually associated with a masculine item. The sleek square edges, smooth slide action of the 360° hinge, as well as the premium weight of the dog tag ensure this feature component is a desirable choice for the style conscious female looking for a collectable and unique cosmetic product.