 | HCT Packaging |
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Bourjois ‘Le Dressing du Regard’ Wardrobe palettes.
Due to HCT’s extensive experience with card engineering and the endless graphic possibilities of cardboard packaging HCT has developed the two irresistible ‘Le dressing du regard’ wardrobe palettes to add to the increasingly popular and expanding ‘Mini Bourjois’ range. The two custom designed round cardboard compacts comprise of 2 or 3 empty pans- in which you insert your desired Eyeshadow colour- with a further empty pan comprising a soft sponge applicator.
The compacts have a rigid cardboard structure complete with a shiny OPP finish printed onto the cardboard.
The empty pans enable the user to choose and effectively ‘design’ their own choice of colours for an eye shadow compact.
The compacts also comprise of small stickers in the base of the empty pans, to allow the user to stick the individually sold eye shadows perfectly inside.
There are 28 suggested trendy and different shade combinations to choose from, as well as 18 different ‘looks’ to try, suggestions on how to blend and mix colours effectively on the mini Bourjois website.
Mini Bourjois are encouraging teenagers to grow up with the brand, captivating their customers at an age where independence is fundamental. The independence of choosing which shades to combine in an irresistible palette is alluring, both to the senses and to the key aspects of a women’s personality, the make up she wears, colours she uses.
The easily transportable compact and rigid structure provides confidence to the customer, who can just as easily swap the shades over to whatever she may desire.
The popular culture inspired artwork appeals to the fashionable younger generation, and fused with the graphics of the summery fun flowers simulates a pleasant, pleasurable experience, finished with Mini Bourjois’s signature flaming heart symbol.
