“In the paint market we still experience a hardcore preference for metal packaging solutions in selected segments. This preference is, however, based mostly on image and perception and forces industry to compromise on performance versus looks or vice versa.” explains Group Marketing Director Thomas Koefoed from Superfos Introduction of the new label solution from Superfos has already been well received by the market for especially paints that has strong traditions for metal containers for premium brands.

“With our new option for labels with metallic look, paint manufacturers can now choose a sharp metal look for premium paint brands without having to compromise on performance. The new labels with metallic look are a purely visual feature. Moreover, the see through transparent material makes it possible for consumers to see how much paint is left or the colour of the paint in a container without opening it. The labels are produced in 100% PP material which means that all the supreme benefits of the plastic solution are maintained,” concludes Thomas Koefoed.