Stora Enso initiated development of EcoSet label paper in response to growing demand by brand owners in North America to purchase locally produced PET water bottle label paper that would offer an economical and ecological alternative to current label substrates. EcoSet is produced at Stora Enso’s Stevens Point (Wisconsin) Mill in the United States.

“EcoSet offers a clear competitive advantage to North American water bottle label producers,” said Eckhard Kallies, vice president of packaging papers. “Our local production of EcoSet reduces supply chain costs, when compared to other beverage label substrates. In addition, EcoSet offers brand owners the sustainable packaging advantage of paper, which is derived from fiber, a renewable raw material.”

About EcoSet
EcoSet is offered in basis weights of 43 lb., 46 lb. and 49 lb. (70, 75 and 80 gsm) and features a high-fidelity print surface for good artwork reproduction, and wet-strength label properties for dependable printing, die-cutting, labeling and product distribution processes. A good brightness and gloss level, along with label opacity when wet, make EcoSet an excellent choice for beverage label applications.

Stora Enso Speciality Papers
Stora Enso Speciality Papers, a business area within the Packaging Boards Division of Stora Enso Oyj, manufactures one-sided coated papers for customers in the labeling, converting, and pressure-sensitive businesses. With manufacturing facilities in North America and Europe, Speciality Papers markets products globally through a matrix of regional sales managers, business development managers and Stora Enso’s network of nearly 40 global sales offices. With innovative products, customer service and technical support, Stora Enso Speciality Papers helps customers grow and achieve operational effectiveness.