Boxal has been selected by Unilever to be the lead developer and supplier for its new Axe deodorant range in aluminium cans. The can is key part of a sophisticated and patented system including special actuator. The shaped can profile serves the accessories fitting as well as the aesthetics of this monolithic design.

Developed by Unilever to reinforce its global brand values, avant-gardist and refined it attracts immediate attention.

The code breaking visual impact is extremely powerful and reinforced by the sophisticated graphics using the brushed aluminium effect in association with the brand famous black colour for new sensations of well -being and freshness.

These unique cans are the perfect answer to consumers thirst for novelty. This two year long development involved all the Boxal commercial and technical teams together with Unilever packaging and designers. The Boxal key technological support in aluminium can shaping, industrialisation methods and production capacity enabled a smooth and successful market introduction. These superior innovation cans are produced at the Boxal plant Veenendaal - Netherlands on dedicated production lines.

Premier supplier to the beverages, cosmetics and pharmaceuticals markets, Boxal offers a global capacity of over 900 million units annually. Boxal is a division of the Exal Group, an innovation driven company and a global leader in aluminium aerosols and beverages bottles. Exal employs over 1000 people and has operating facilities in Europe, North and South America.