| HCT Packaging |
HCT’s ability to provide innovative and market friendly standards is reiterated with the use of the large Ink pot for Urban Decay’s ‘Lip Envy’ range. The design is simple, yet effective as it captivates the elegant, sexy and daring to be different qualities that are representative of Urban Decays brand ethic.
The Lip Envy Ink Well component was manufactured using a blend SAN/ABS plastic with a PP stem and wiper, and moulded with a purple pearl finish decoration.
The stylish shape of the ink pot is conveyed by the elegant length of the tip and the smooth curvature of the pot. The striking contrast between the subtle purple colour and the clear display of the deeper colours displayed inside creates a streamline look which is subtle yet sexy, subverting the traditional aesthetic and attributes of an ink well pot.