HCT worked meticulously with Hard Candy to provide an exceptional full service item, which utilizes all aspects of the custom eye shadow formulations, and interweaves colours for an exclusive decoration effect.

The decoration was inspired by 1960’s pop art styles, and the palette is coated with UV varnish to add protection as well as the premium glossy finish.

Nick Gardner, Vice President of Sales for HCT West Coast says of the Palette: “HCT worked closely with the customer and by using the die cut windows in the pallet was able to successfully integrate the colour of the shadows into the artwork, adding both depth and dramatic visual impact on the shelf.””

This direct relationship with the colours builds a great platform for promotion as customers can effectively see what is in the palette without having to open it completely.

The rigid cardboard structure snaps shut by using a strong hidden magnetic closure, ensuring the palette is perfect for popping into any make-up bag.

The palette provides variety of choice and value for money to meet current consumer trend and appeals to the fashionable younger generation looking for a fun and functional product.