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 Packaging innovations
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Rexam assigned with two new and even more modern versions of the traditional “Color Riche” lipstick by L'Oréal

Rexam assigned with two new and even more modern versions of the traditional “Color Riche” lipstick by L'Oréal From tradition to modernity… the challenge for Rexam from L'Oréal was to add a modern touch and even greater glamour and elegance to their traditional “Color Riche” lipstick, one of the brand's flagship products. The job had to be done with two different packagings.

Rexam successfully met their call by manufacturing two versions, “Color Riche Accords Naturels” and “Color Riche Star Secrets”. For the former, even more modernity on a model closer to the traditional version. For the second, more character with the personalized signature of 8 worldwide stars.

Both versions of the lipstick have points in common:

  • the new and specific click of the cap fitting onto the body of the mechanism, developed thanks to a special new crimp on system;
  • the elegant design of the metallized shiny gold curved ringengraved with the brand's hallmark and welded ultra-sonically at the base;
  • a 12.7 mm mechanism custom-designed for the brand.

    But they also have their own personality and specific technical details. Sobriety and elegance for: > “Color Riche Accords Naturels”:

  • a base and cap in ABS metallized with matte gold

    Glamour and a custom design for: > “Color Riche Star Secrets”:

  • a base and cap in shiny black ABS
  • a shiny gold hot stamping on the top of the cap
  • a shiny gold silk screening on the base with the hand-written name of the stars a UV top-varnish for radiance These two latest versions of “Color Riche” lipstick from L’Oréal are a sequel to the traditional “Color Riche” lipstick

    Contact the packaging supplier for more information ...