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World Wide Packaging sweeps the Ted Klein Tube of the Year Competition with top award in three categories
World Wide Packaging, Inc. (WWP) a leading provider of cosmetic packaging components, was the big winner at the Tube Council’s annual Ted Klein Tube of the Year Competition, winning the top award in three categories and all the awards given to plastic tubes. World Wide Packaging’s winning tube creations are:
Plastic Tube of the Year: WWP won this award for the tube they created for Del Labs/Sally Hansen Gentle Peel for Rough Lips product. The tube body features 100% hot stamp coverage including over the shoulder, which is unusual in the industry. A secondary hot stamping band was also applied on the custom cap. The flocked shower head applicator features a unique shut off/on valve system, and the intricate applicator insert is comprised of five parts.
Best Personal Care Tube of the Year: This award was given to WWP for the completely unique tube they created for Mary Kay’s TimeWise® Targeted Action™ Line Reducer. The silicone applicator tip created by WWP is soft and precise and ideal for the sensitive skin around the eyes. The innovation – and the biggest challenge - was attaching the silicone tip securely to the small 16mm tube, without it coming loose or leaking. WWP developed a collar to secure the silicone tip to the head of the tube and used a five layer co-extruded tube sleeve to prevent product loss.
Most Innovative Tube of the Year: This award was presented to WWP for the 100% customized tube they created for Avon’s ANEW Clinical Spider Vein Therapy product. The angular shape and shallow depth of the tube gives the product a lean, ‘clinical’ appeal, which is consistent with the product’s image. But the cap of the tube is what makes it truly extraordinary. One of the most complex caps ever commercially produced, the application of metal over the polyprophelyne shell of the cap alone, required a total of 14 different machine processes to produce.
The Tube Council judges met in August to examine and evaluate the entries. The tubes were judged on package graphics, decoration, shape, closure, texture, ease-of-use, consumer appeal and technical merit.
World Wide Packaging will showcase these award-winning tubes, as well as many other innovations at Booth #1609 at the upcoming HBA Global Expo at the New York Jacob Javits Center.
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