(New York, NY, August 28, 2007) -- HBA Global Expo, taking place September 18-20, 2007 at the Jacob K. Javits Convention Center, announced that its early bird discount ends today, Friday, August 31st. Industry professionals can register at www.hbaexpo.com and receive a free exhibits only pass and significant discounts to its comprehensive educational program. Now in its 15th year, HBA Global Expo is the most important product development event for the cosmetics, fragrance, personal care and wellness industries.

The HBA exhibits floor features more than 650 international suppliers and educational partners, showcasing the latest raw materials and ingredients, packaging materials, components and supplies, private label and contract manufacturing, promotional displays and gifts with purchase.

The HBA educational program provides the latest experts and information on Marketing, Technical and Naturals. It will also feature full-day conference programs on Fragrance Business and International Safety & Regulatory Summit. The HBA programming and pricing structure has been streamlined to allow marketing and technical professionals to attend any of the sessions in the Marketing, Technical and Naturals program in order to facilitate the cross-fertilization of ideas based on “market push” and “technology pull.”

Kicking off HBA is the an Opening State of the Industry Address by Karen Grant, Senior Beauty Industry Analyst, The NPD Group, on Tuesday, September 18th at 9:00 a.m. in the Special Events Hall. Her speech entitled: “BEAUTY: Through the Looking Glass…of Time,” will present a retrospective of the state of the beauty industry and the outlook for the future.

To receive a free exhibits pass and conference discounts go to www.hbaexpo.com and click on Register Now, and use code: WWP7. For more information call: 212-600-3351.