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How to create brand enhancing packaging using virtual tools

  • ADF&PCD New York
Beauty, Personal Care, Cosmetics, Fragrances, Female Fragrances, Plastic, Product Development Services, 3D Design, CAD, Shows, Associations, Media, Packaging Trade Shows, Events, ADF&PCD

Dan Durham will give a conference in the session Beauty & Make Up Enhancement, The Packaging Innovation Hub Tuesday September 13, 2016 in the PCD conference room during ADF&PCD. ADF&PCD take the opportunity to interview him to get a little insight into the session.

What are the benefits of of virtual tools?

Perfume and cosmetic brand owners are continuously trying to bring products to market using shelf-differentiating containers. However, plastic container manufacturing can be complex, which means what looks beautiful on a computer screen or 3D model may not be feasible to produce in commercial quantities.  That's where virtual tools and knowledge of plastic packaging production can make a difference between success or failure for your product.

Virtual tools, backed by process expertise, can help identify both performance flaws and production headaches.  This helps take concepts and convert them to viable production ready design. This provides a degree of confidence that the package can be manufactured, as well as meet stringent performance parameters.

Virtual modeling and simulation is one example of how this is accomplished.  Software can be used to design a preform for your container and take it on a virtual trip through a blow molding machine. The program outputs material thickness and orientation created in the blow molding process. This is a critical performance input for FEA models. 

What are the steps for using virtual tools?

You can virtually blow mold each design to test each style even before fabricating a single part. This results in substantial savings in pre-production costs and accelerates speed to market.  Here's an overview of the different ways virtual tools can positively impact your final package:

A concept drawing is the first step. Even if your idea is sketched on a napkin, a 3D rapid prototype can be generated to show marketing what a physical model will look like.  If CAD data is available, a focus-group ready package can be created.

Virtual modeling and simulation can capture the designer's intent and refine it to create an industrial design. Performance factors (loads, stress and real life conditions) are introduced and the design tested.  Iterative changes are made and retested virtually.

Next, the design needs to be proven in production via small sample prototyping and line/consumer testing. Mold specifications will be generated. At this point, you have a complete tested and validated package.

What else in the production pipeline is enhanced through the use of virtual tools?

Managing project time and budget are critical aspects of any brand owner's commercialization timeline.  That's why it's important to incorporate virtual tools to remove steps from the process and have a better chance at achieving commercial success. 

See also

New York to host the latest innovations from the aerosol and dispensing industry

New York to host the latest innovations from the aerosol and dispensing industry

ADF&PCD New York follows the successful format established by its Paris show, with its educational conference programs, Innovation Awards and exhibition. ADF&PCD's unique proposition is its two-shows-in-one offering, based on synergistic markets. ADF serves various markets and this international gathering will enable packaging experts from R&D, innovation, development, purchasing, sourcing, production and quality control, marketing and general management, to take stock of current trends and innovations.

ADF & PCD NYC : Thoughts on packaging by Dr Andrew H Dent, Material Connexion

ADF & PCD NYC : Thoughts on packaging by Dr Andrew H Dent, Material Connexion

Packaging remains one of the most exciting and dynamic industries for those of us who follow materials. The competing needs of perceived value, compliance, volume, sustainability, luxury and innovation are a truly unique creative challenge for designers. To help them in their work, we have provided some insights into a few innovations in the materials and packaging world that showcase what we see as trends in the materials world; the areas of interactivity, natural materials and new manufacturing methods such as 3D printing.

Leading suppliers to participate at first ADF&PCD New York trade shows

Leading suppliers to participate at first ADF&PCD New York trade shows

ADF&PCD New York (Aerosol & Dispensing Forum, and Packaging of Perfume, Cosmetics & Design), will host an extensive array of suppliers at its first edition, September 13 and 14, at The Altman Building and Metropolitan, Pavilion located in Manhattan. In addition, leading brands are set to participate in the conference programs and series of seminars under the umbrella of "The Luxury Goods Packaging Forum (LGP)," will be held as part of the comprehensive program.

  • Interview
  • English
  • Modified 31 May 2016
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