ADF&PCD New York 2018 has been hailed a huge success by the leading beauty brands and top decision makers who attended the Altman Building & Metropolitan Pavilion last week. This year also saw an increase in independent beauty brands, showcasing the increasing demand for more sophisticated and innovative packaging and the need to compete with the larger brands.
ADF&PCD New York 2018, North America’s only dedicated event for the aerosol, dispensing, perfume & cosmetic packaging and design community, returns for its third edition with more on offer for ‘Indie’ beauty brands than ever before. The event, which takes place on 5 & 6 September at the Altman Building & Metropolitan Pavilion, will include interactive features, hands-on workshops and dedicated speaker sessions all designed specifically for those independent brands in attendance.
New for 2018 is the launch of the ‘ICON’ party - where the most influential decisionmakers from global perfume and cosmetics brands will gather to discuss packaging, share best practices, network and do business. ‘ICON’ was established to offer more to independent brands, with the content addressing the unique wants and needs of smaller quantity buyers.
The introduction of the exclusive Pentawards Conference, which is appearing in the Americas for the first time, will also be of particular interest to the ‘Indie’ beauty brands. The sessions will see the best and brightest design minds from all over the globe speaking on how to compete with the industry’s biggest names and educate on how to overcome a variety of challenges in the process.
With content in mind, the show plays host to an exciting ‘Lunch and Learn’ session, titled ‘Indie Brand Packaging Sets the Stakes High’. This interactive discussion will see four speakers talk about how they overcame certain challenges they faced in their bid to launch and how they marketed their solutions to solve the unique problems identified by consumers. The innovative panel will include Sylvie Giret, Founder & CEO at Skinergies, Dexter Cheston, Fashion Designer at DexterDexterDexter, Antonia Burrell, CEO & Founder at Antonia Burrell Holistic Skincare and Fiona Atzler, North America Managing Director at Peclers Paris.
In addition to this, any ‘Indie’ brand in attendance will not want to miss the Innovation Awards, with winners being announced live on the showfloor. The awards have been created to promote the increasing levels of innovation and creativity taking place within the industry, showcasing the latest and most cutting-edge designs and technologies.
Alli McEntyre-Gaharan, Event Director of the ADF&PCD Portfolio, concludes: “Independent brands may not have the deep resources of global brands, but what they lack in capital, they more than make up for in creativity, innovation and entrepreneurial spirit. This is why we wanted to be able to give something back to these brands, educating and assisting them on industry best practices, innovative technologies and by offering them some unrivalled networking opportunities. I am really excited about this theme and I know that all the Indie brands who visit the show will benefit hugely from the experience.”
Heineken, L’Oréal, forceMAJEURE, Pepsico, Beiersdorf and Fashion Institute of Technology are just some of the major names taking to the stage at ADF&PCD New York 2018, North America’s only dedicated event for the aerosol, dispensing, perfume & cosmetic packaging and design community. Visitors to the exclusive two-day event, which takes place on September 5 & 6, at the Altman Building & Metropolitan Pavilion, will not only be able to network with major names, but also see an unrivalled inspirational conference program, featuring some of the most well respected brands from the aerosol, dispensing, perfume and cosmetic packaging industry.
ADF&PCD New York 2018 has unveiled the shortlist for its Innovation Awards, with major names, such as Tiffany, Estée Lauder, Dove, Unilever, Beiersdorf, Tula and Olika all making the final stages. The winners will be unveiled live at the show, which takes place on 5 & 6 September at the Altman Building & Metropolitan Pavilion.
Major names and innovation at ADF&PCD New York
A record 150 suppliers are signed up for ADF&PCD New York 2018, North and South America’s only dedicated event for the aerosol, dispensing, perfume and cosmetic packaging and design communities which takes place at the Altman Building & Metropolitan Pavilion on 5 & 6 September 2018. Major names such as Aerofil Technology Incorporated – Coster USA, Emerson, Lindal Group, Parcome, Seram, SGB Packaging Group Inc., Toyo & Deutsche Aerosol and Tri Pac are all on board, with many companies using the show as the global launchpad for new products.
ADF&PCD New York 2018, which takes place September 5 & 6 at the Altman Building & Metropolitan Pavilion and is North and South America’s only dedicated event for the aerosol, dispensing, perfume and cosmetics packaging and design community, is partnering with the Pentawards to host special sessions as part of its two free-to-attend conferences.
ADF&PCD New York, North and South America’s only dedicated event for the aerosol, dispensing, perfume and cosmetic packaging and design community, returns on September 5 & 6, 2018. The event, which takes place at the Altman Building & Metropolitan Pavilion, will include new networking opportunities, access to an additional conference plus a sizable expansion of the event’s networking hall floor.
Easyfairs launches Packaging Innovations New York
Packaging Innovations, Europe’s largest series of primary and secondary packaging events, is teaming up with the world-renowned Pentawards, the most prestigious worldwide competition exclusively devoted to packaging design, to deliver a new exclusive, intimate and cutting-edge event in New York on September 5 & 6, 2018.
- Charlotte Way
- Company News
- Created 21 Aug 2018
- Modified 21 Aug 2018
- Hits 292