Karen Huger from ‘The Real Housewives of Potomac’ will be using ADF&PCD New York 2018, North America’s only dedicated event for the aerosol, dispensing, perfume & cosmetic packaging and design community, to announce the partnership for her new perfume – ‘La’ Dame Fragrance by Karen Huger’.

Huger comments: “I am really excited to be introducing ‘La’ Dame Fragrance by Karen Huger’ on day one of this year’s ADF&PCD New York trade show. Our strategic partnership with one of the show’s leading suppliers - VSAR - has resulted in the creation of a luxury fragrance that has the power to mold memories and evoke emotion. We will be making the announcement at 5:15PM on 5th September, and I can’t wait to see how it is received by the ADF&PCD visitors.”

After Huger takes the stage to introduce her new partnership at the completion of The Innovation Awards, she will attend the ICON Party, where the most influential decision makers from global perfume and cosmetics brands gather to share best practices, network and do business.

Alli McEntyre-Gaharan, Event Director of the ADF&PCD Portfolio, concludes: “We are not only thrilled to have Karen Huger in attendance, but the fact that she has decided to introduce her new fragrance partnership live at the ADF&PCD New York show is a major win for the show, and one that highlights the importance leading figures within the industry place on being involved with the ADF&PCD portfolio. I just can’t wait for the doors to open.”