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ADF&PCD New York teams up with
Webpac to deliver a vision of the
future of beauty packaging
Future Beauty Packaging Live theatre at the September
event will bring together top perfume and cosmetics
brand owners with packaging suppliers to discover the
future of packaging development
NEW YORK & MADRID, July 2019 – Easyfairs, the multi-format event organiser and venue
owner, and Webpac, the world’s first cloud-based platform for brands and pack
suppliers, are proud to announce a new collaboration that will offer a vision of the
future of packaging development to top brands and suppliers at the ADF&PCD New York
event in September this year.
Webpac and ADF&PCD New York will host Future Beauty Packaging Live, a two-day conference on
September 17 and 18 that will bring new insights on the key challenges facing brand owners and suppliers
in perfume, cosmetics and personal care over the coming years.
Topics will include tackling the sustainability challenge, creating products for e-commerce, packaging for
the ever-growing indie beauty sector and the new possibilities of smart and connected packaging.
Confirmed speakers include representatives of multinational brand owners Unilever and Coty, The
International Perfume Foundation, leading indie beauty brands, plus a range of internationally-renowned
packaging design experts. The full programme is available at www.adfpcdnewyork.com
Webpac will host two sessions on each day that will present case studies of packaging created using the
Webpac Pack Cloud, the world’s first cloud-based platform that allows packaging developers to combine
compatible packaging components, design and visualize new creations in 3D in a matter of minutes.
Invitation-only workshops for teams from Unilever and Coty and their suppliers will also be held over the
two days, to further enhance brand-supplier collaboration, accelerate innovation and speed-to-market.
Paul MacDonald, global brand director for Easyfairs’ packaging portfolio, said: “ADF&PCD New York is the
key sourcing event for packaging for the perfume, cosmetics, aerosol and dispensing sectors. This
collaboration with Webpac is a very exciting development for the event, adding real value for packaging
specifiers by addressing their most pressing challenges. Webpac is at the forefront of the digital
transformation for the packaging development process and is the ideal partner to help our community
visit the future at ADF&PCD New York.”
Duncan Briffett, CEO and co-founder of Webpac, said: “ADF&PCD New York is the perfect meeting place
for the collaboration between brands and suppliers in the beauty industry. We are looking forward to
sharing our vision and the latest innovations in digital pack sourcing, design and development there, to
continue to empower this community to connect, collaborate and create – faster!”
Launched in 2016 off the back of the long-established world-leading ADF&PCD Paris event, ADF&PCD New
York presents over 150 specialist packaging suppliers in the perfume, cosmetics, aerosol and dispensing
sectors.
For more on ADF&PCD New York, visit: www.adfpcdnewyork.com
For more on Webpac, visit www.webpac.com