MARCH 23, 2016

11:55-12:25 Laboratory electrochemistry analysis, static weighing control, quality X Ray and vision inspection regarding Champagne application

Electrochemistry analysis are more and more used during champagne elaboration in particular with influences such as OIV (Wine International Organization). METTLER TOLEDO provide a large range of equipment such as Titrator and automated titrator systems, PH meters to measure SO2 and sodium chlorides with emptying possibilities avoiding CO2 interferences in the analyses. METTLER TOLEDO can provide products able to measure multi parameters such as alcohol, sugar, density, color rate in particular with infrared technology as well.

Lot of statics weighing controls are realized to check the well done filling according DGCCRF authority requirement trough new good practices guide since last year.. METTLER TOLEDO can help industrials to implement methodology in this statistic quality controls. Controls can be made with automatic check weighing integrated in the packaging lines as well.
Finally METTLER TOLEDO provides machines able to inspect products in a packaging to detect foreign body and machines to check the good labelling in particular with INCO requirements.

Fabrice GIBRAT – Product Manager Food & beverage Market
METTLER TOLEDO

14:00-14:30 "Creative trends and visual effects"

David Peters – Creative Development Manager
API

14:35-15:05 The enhancement of a product; from the Bombyx to the luxury packaging

Enhancing the product or How to shift from Bombix feeding to Luxury Packaging.

Almost two centuries ago, nobody could think a paper mill designed to feed silk worms would become a luxury packaging material supplier. Nowadays fashion, perfume, cosmetics, lingerie… bottles are wrapped with silk paper. Why can a premium wrapping tissue enhance what it is meant to pack and protect? Why do merchandising and marketing teams choose silk paper to further enhance such luxury goods? Visual identity through shades and printing offer brands a genuine personality. Nobody could predict a vegetable leaf substitution would become such a quality vector.

Remi DANGLADE – CEO
PAPETERIES DE MONTSEGUR

15:10-15:40 Design pack, a new approach based on sensations transference

Today, consumers are operating in the "hyper era". Hyperchoice and overconsumption put them in stressful situations that lead them to look for guarantees (caution, consumer testimonies, comparatives…) to help them in their choices. A wines or spirits shelf space can propose up to more than 800 references. For these products, recognized as complex by customers, the choice often appears as a challenge, especially as nearly 55% of men and 45% of women admit to a feeling of shameful ignorance and misunderstanding of technical terms.

However, almost 7 purchasing decisions upon 10 are taken directly on the point of sale that is to say, with a partial information. In this context, the elements considered by the consumer are becoming increasingly immaterial.

It is then the packaging and all its elements (shapes, colors, brand, message, …) to take customer adhesion. The packaging has become the 2nd element of importance after advertising for a successful product launch. But the color is mainly used to differentiate, to improve market position or increase product salience. We now propose to go further by giving meaning to the colors to make your packaging a real tool for consumer. With our innovative approach based on controlling sensations transference, you will improve satisfaction, loyalty and recreate a link between your products and your customers.

Muriel JACQUOT – Enseignant-chercheur, Co-fondatrice & Directrice scientifique
MYRISSI

15:45-16:15 Authentication and unitary traceability for wines and spirits, customer information: How to combat illicit practices, based on a smart label?

Bottles' traceability and strong authentication are at the heart of the wine and spirit producers' concerns: how to make sure the right, legit bottle is in the right place at the right time? French legislation includes the possibility of making compulsory the choice of a unitary device authenticating products in the market. This conference aims to introduce security solutions that ensure the bottles' protection (unitary identification, authentication, full track-and-trace) and customers' information, in order to establish a relationship of trust between all the stakeholders.

Alain FOUCOU – Vice-president of Advanced Track & Trace
ATT ADVANCED TRACK & TRACE

16:20-16:50 Le branding pour le Champagne: comment développer votre identité de marque

During this workshop, we will explain you our specialisation: the branding. Branding is about creating and managing your brand identity. To define its identity, to build its strategy, to create its tools needs to be strategically thought. With concrete realizations, the Agency (Agence Cidéo) will demonstrate you the power and the impact of a strong identity, visible in particular, and often mainly, through the packaging of the product.

Julie MARANO – Director at Agence Cidéo
AGENCE CIDEO

MARCH 24, 2016

10:10-10:40 Food Contact Assessment of Wines & Spirits Packaging and Containers

More than ever, manufacturers and users of packaging and food containers must comply with plenty of regulatory requirements. The sector of Wine, Spirits & Luxury is no exception to this trend and is facing ever more complex issues in a context of globalization, innovation in materials and growing concern of consumers…

But what methodology adopted to effectively meet its duty of responsibility? The purpose of our intervention is to bring you a synthetic summary on the theme of Suitability for food contact packaging (Wines & Spirits / Luxury), with:

1. The study of materials used in the pipes, filters, tanks, epoxy coatings, …
   Analysis of key packaging / containers used in this industry: glass bottle, crystal decanter, cork stoppers (all materials), …
2. Explanations on the articulation of the applicable regulations:
   – Harmonized European legislation
   – The specific national rules for member countries (mainly France)
   – Focus on Bisphenol A and Phthalates.
3. Elements you have to obtain to answer your regulatory obligations and possible solutions:
   – Documentary study
   – Methodology to ask your supplier the requested information.

Alain BOBÉ – Directeur Laboratoire et Consultant/Formateur en ACA
LABORATOIRE PURE ENVIRONNEMENT

10:45-11:15 Luxury Value Added Packaging for Luxury Spirits

• Definition of Luxury
• Luxury vs. Premium
• Luxury Segmentation
• Reason to believe in Luxury Value Added Packaging
• 10 Golden rule for Luxury Value Added Packaging

Jean Noel DOLLET – Global Brand Owner
BISQUIT DUBOUCHE & CIE

11:20-11:50 Original decoration process of full Champagne bottles

Original decoration process of full Champagne bottles
Champagne dares the most creative designs. The organic chromatography without firing enables the most creative projects of full bottles decoration. It is now possible to decorate Champagne bottles while full with high quality organic ink decorations without having to fire them of course. This technique was used to decorate the Jeroboam that won the first prize "Formes de Luxe 2015". An innovation proposed by the Landgraf company specialized since 1953 in the decoration of glass and especially in printing chromographies.

Marius MAGY – Sales Manager
LANDGRAF

11:55-12:25 Understand the new strategic approach to packaging and luxury marketing for Wines & Liquor in the digital era. During the conference, I will provide you with examples of Wines & Liquor sector.

In the era of the digital transition, a new approach of Wines & Liquor brands and their packaging turns out to be strategic for all professionals in charge of expanding them on the multi-channel media.

Where traditional marketing and semiotic analysis struggle, The Fullfeelmark approach (based on symbolic modeling and humanistic psychology of Irwin Yalom) allow you to renew a genuine and fruitful dialogue with a public constituted in communities of influence that want to see their own request "brand power" and recognize their existential search for meaning beyond the simple mimetic desire to consume.
With the Fullfeelmark approach, you will discover new strategies to grow the attractiveness and the re.

Michel MIRI – Owner DOJO Agency. Author of the Book: Fullfeelmark, the symbolic modeling of the brand.
DOJO

14:00-14:30 Cross Design, between trends and coherence, how to create the right product?

Thanks to our own process: 5 SENSES METHODOLOGY©, we create products that:

• fit into your brand in a relevant way
• make your brand evoluate while respecting it

A methodology that proved its worth!

Alnoor MITHA – Art Director and founder of Objets de Convoitises
OBJETS DE CONVOITISES – LUXURY DESIGN AGENCY

14:35-15:05 Solve grey market issues by converting your customers into "brand protection managers"

How to track and authenticate your bottles by integrating an NFC tag?
What if your consumers played a role in your brand protection?
Discover how to detect in an innovative way the possible deviations of your products while establishing a more direct and personalized dialogue with you consumers.

Frédéric MOTTIAT – VP Business Development
SELINKO

15:10-15:40 We challenge conventional packaging for a sustainable future by being "smarter packaging"

Our promise to the market and declaration of intentions is to:

• Be the innovative choice in the packaging industry
• Use renewable materials and high-performance solutions
• Share knowledge and work together for our customers in a global network
• Put packaging into a greater context to save resources, grow brands and increase profitability

Christophe DELRIVE – Business Development Director Cartonboard
BillerudKorsnäs

15:45-16:15 Digital topic in luxury goods' marketing and packaging. For new user experiences

Digital revolution is now impacting luxury goods' marketing and packaging too. Operational and strategic marketing teams are still wondering how to manage it.
How create the difference with these technologies? How to provide new experiences with digital? How to retain new digital addicts generation without loosings its soul? All these questions are the every day life of marketing teams.

Which can be the best approaches? What are the actual feedbacks? How to still create the difference?
Charles Bourinet will try to present a quick state of art and to give you some advices.

Charles BOURINET Dirigeant Aldébarande (Msc, MBA)
ALDEBARANDE

16:20-16:50 Metal Solution for Champagne & Spirits – Brand Building Packaging

CROWN Aerosols & Speciality Packaging, is part of Crown Holdings Inc, a leading supplier of metal packaging solutions for FMCG companies. We are part of everyday life providing packaging for Food, Beverages, Personal Care, Household markets.

We offer a large range of packaging all made in Europe, supported by innovation teams, packaging designers and technical experts. Our aim is to help customers to build their brand with innovative and stand-out solutions. Our packaging is manufactured in Chatillon sur Seine and also in the UK.

During the session, we would like to discuss how metal can become the promotional packaging solution for the wine and spirit market. We would like to see how we can work ahead in project with designers and customers. We will have samples available about what we can do in terms of finishes, features and effects on metal. Unlike many other materials, metal is a permanent resource that is 100% recyclable. Recycling metal avoid the need to extract new raw material, therefore it saves energy and carbon footprint is reduced. Metal recycles forever.

Véronique Curulla – Marketing Director at CROWN Speciality Packaging
CROWN