A significant advancement in sustainability-driven packaging is here. We are proud to announce that Aveda is partnering with AeroFlexx to introduce a new refill packaging innovation. In doing so, Aveda becomes the first prestige beauty brand to commercialize AeroFlexx’s packaging format, which combines sustainability and functionality to deliver a premium consumer experience.
“This refill solution reduces plastic while meeting Aveda’s high standards for design, recyclability and performance,” said Nicole Call, Director of Global Packaging Development at Aveda.
This milestone reflects the shared commitment of both organizations to advance responsible innovation without compromising performance or design.
“By integrating AeroFlexx’s packaging technology, Aveda is setting a new precedent for reducing plastic while enhancing the consumer experience,” said Peter Messacar, Vice President of Commercial and Business Development at AeroFlexx.
The new AeroFlexx refill packaging will debut with select best-selling Aveda products beginning early next year.