Join us as we delve into the dynamic world of sales with Scarlett Jin, Sales Director for Asia Pacific (APAC) at AFA. Scarlett takes us on a journey through the diverse markets of the Asia-Pacific region. Along the way, she shares her mission: to promote continuous spray technology in more application fields and become a trend leader in the beauty and personal care industry.

A Mission to Be the Trend-Leader

‘As Sales Director APAC, or Asia Pacific, I cover the Asian, Middle Eastern, and Australian markets. It’s a huge region that includes many different countries, cultures, and languages, with billions of potential consumers. While the sheer diversity can pose a challenge, I see it as an exciting opportunity: with so much potential across the region, growing and developing the market is a big goal, especially with beauty and personal care applications.

‘I’m always on the lookout for ideas, harnessing consumer insights, and thinking about ways to create new trends and markets. It’s not limited to what’s happening in the traditional industry, either. E-commerce has changed the way consumers use and choose products, and they are becoming more accustomed to shopping through live streaming and online sales showrooms and following Key Opinion Leaders' (KOLs) suggestions, which requires trendy and streamlined products. Keeping in step with these trends before they emerge helps us to keep delighting consumers.’

Different continents, different behaviors

‘Selling across multiple regions is not without its challenges. You quickly realize just how different people and cultures are, and how this affects sales patterns and consumer behaviors. Here’s an example: in Australia, people are often nature-loving and want an easy, care-free life; this means sustainability, recyclability, and convenience are usually at the top of the list of demands. In China, however, consumers are more interested in the function and efficiency of a product: they want something that is of high quality and sophisticated. That’s not to say that trends don’t overlap, or that we change our products radically depending on the region, but there are many subtle differences we need to factor into our strategies.

Technology that makes a difference

‘Before joining AFA, I worked in beauty and personal care packaging for two decades, so I knew a lot about cosmetic packaging and liquid dispensing. I had heard about AFA’s unique technology, but it wasn’t until I visited AFA’s Research & Innovation Centre at their headquarters that I understood just how powerful Flairosol was compared to traditional liquid dispensers. I was so impressed by AFA ’s three technical platforms: OnePak, DuO1, Flair® - excellent technologies which have potential across so many application fields. Naturally, I was excited to join and get more people using these technologies to add comfort and ease to their lives.

‘With Flairosol, there’s so much scope for real innovation and exploration. From the consumer-friendly continuous mist spray to a range of different spray patterns, this device offers so much potential across diverse application fields. Often, spray solutions can only offer one application per sprayer, but Flairosol suits a range of liquid and foam sprayer applications.’

What’s Next for Flairosol?

‘It’s exciting to see the Flairosol movement continue to gain momentum, especially across beauty and personal care. We’re witnessing Flairosol suncare solutions rise in popularity, particularly in the United States. Flairosol is increasingly perceived as an aerosol-replacer: a safe, healthy, and effective alternative. Consequently, brands are taking notice, which is leading to increased consumer awareness.

‘In addition to suncare, Flairosol is gaining traction in the luxury body, hair care, and facial spray markets, as well as in travel-safe repellent sprays. This is thanks to the device’s ease of use, dosage control, and ultra-fine mist spray. In the personal care space, there’s immense potential for a versatile device like Flairosol.’

The agility to adapt

‘Since joining AFA, I’ve seen that the people here work closely together to achieve their goals. For example, for one customer, we provided a certain number of samples for a new project production trial run on very short notice. This highlights the agility and capability of the AFA team: we can speed up, send quick responses, and adapt to the needs of our customers. I believe that together with this amazing team, we can deliver even more impressive results.’

‘I want to make an impact’

‘I love my job and enjoy working hard. I’m inspired by figures like Steve Jobs, who have left their mark on the world. I spend a lot of time reading books about successful people like him. In my own work, I'm proud to have made an impact, such as successfully changing consumer behavior so that more people can experience better products. I feel as though I've made a difference through what I've done.’