We are proud to share that AFA has been awarded the Bright Future Award 2025 by Unilever at the American Cleaning Institute. Unilever recognized AFA as an enabler of the next market making innovation for our role in the launch of Cif Infinite Clean, powered by Flairosol.
Cif Infinite Clean is a next-generation multi-surface cleaning spray that uses probiotic-based microbiome technology to clean and break down dirt and grime on contact and continue working for up to three days after application, helping keep surfaces cleaner and fresher longer with minimal effort and a pleasant fragrance. It’s versatile across a wide range of hard and soft surfaces (from countertops and tiles to fabrics), suitable for homes with children and pets, and, through a partnership with AFA, it comes with a refillable spray device that reduces plastic waste.
The use of a Flairosol-type continuous mist spray mechanism enhances the user experience by delivering an even, fine, prolonged mist that covers more area comfortably without finger fatigue, ensures consistent coverage, and supports reuse and sustainability goals by being durable, recyclable, and gas-free compared with traditional aerosols.
This launch shows how combining advanced formulation with distinctive packaging creates a superior consumer experience. Exactly where innovation, design, and performance meet.
A strong validation of our strategy and AFA principles: creating value, enabling new business models, and focusing on what consumers truly care about.