If this is your company, CONTACT US to activate Packbase™ software to build your portal.

    Webpackaging logo

    Oriflame chooses the Dual-Comb brush designed by Albéa for its launch of Maxi Lash mascara

    • Albéa
    Beauty, Personal Care, Primary Packaging, Tubes, Caps, Lids, Cosmetic Components, Mascara Packs, Plastic, Plastic - PP, Plastic - ABS, Packaging Decoration, Hot Stamping

    Oriflame is launching Maxi Lash, with the Dual-Comb brush by Albéa, a mascara that loads, combs and curls lashes all at the same time. Albéa, an expert in packaging solutions for mascara, has put all of its innovation and know-how into its design for this original product.

    Maxi Lash, with its eye-catching red exterior, seduces with its ABS cap and PP tube, decorated with writing in silver hot stamping. But, it's the applicator that is truly original. The Dual Comb brush™ is an innovative mascara brush that is part of Albéa's standard offer. 

    This brush, with its double comb design, has several advantages. One side, with short and spaced teeth, loads the lashes with formula, adding volume whilst the other side, with longer teeth spaced closer together, combs the lashes, for better definition. Finally, it features two flat sides that curl the lashes by gently applying pressure to the bottom of the lashes, for just a few seconds. A quick and easy step with no risk of staining the eyelid.

    For the user the benefit is three different effects from the mascara, depending on the look they want, and the effects of the three steps together offer perfect make-up results with longer, thicker looking lashes.

    See also

    Albéa, Origins, The Estée Lauder Companies and SABIC partner in breakthrough recyclable tube packaging

    As a pioneer in the development of sustainable packaging for beauty brands, Albéa will leverage its expertise in the use of advanced recycled resins to provide Origins with a high-performing tube composed of a certified polymer resin manufactured by SABIC’s revolutionary, certified circular polyethylene and polypropylene advanced recycling technology. Albéa, Origins, The Estée Lauder Companies (ELC), and SABIC have announced their strategic partnership to bring an advanced recycled tube package to market in 2021.

    Albéa Travel Designer launches “Travel&StaySafe”, a unique and customizable travel kit as an answer to the sanitary crisis

    The sanitary crisis is inciting the travel industry to adapt and re-invent itself. In this exceptional context, Albéa Travel Designer innovates and proposes “Travel&StaySafe”, a unique and customizable travel kit including mask, hydro-alcoholic gel, gloves etc. This new offer is proposed to airlines, but also to railways, shipping companies and private transport companies.

    Decor & Development 4.0: Speed, reliability, and flexibility for new Tube developments

    In a market with shorter lead-times and smaller order sizes, digital technology is obviously part of the solution – from digital printing to collaborative platforms via data sharing in real-time. Together with our partner and global specialist of the industrial graphic chain Esko, we have developed pre-press tools for digital printing, as well as a collaborative platform to manage projects within our industrial facilities, across sites, and directly with our customers or their design agencies.

    • Brand Launch
    • English
    • Modified 03 Sep 2015
    • Hits 5412