Albéa – the world leader in lipstick packaging – further expands the realm of stock pack possibilities with the Fall launch of its new four-way bullet shape options.

Intense colors in lip make-up are back. That’s why the Albéa's quartet of innovative new lipstick shapes is especially designed for high-precision application and perfectly defined lips, in one stroke. Guided mechanisms ensure the longevity of the specific bullet design for the life of the lipstick.

The four bullet shapes include Square, Teardrop, Elliptic and Kiss Liner, all crafted of ABS and designed for high-speed top-filling.  With their original and glamorous designs, the audacious the Square’s diamond-shaped as well as the high-fashion Teardrop and trendy Elliptic lipsticks permit precision and definition to perfectly apply lipstick and follow carefully the curves of women’s lips but also a long lasting precision till the end of the bullet.

The chic, arty Kiss Liner is a lipstick allowing the combination of two formulas in the same mechanism. With its sharp and angled bullet, Kiss Liner offers simultaneous make-up of the lips contour and the lip surface in one stroke. No lip liner needed anymore, women can reach high precision in application especially on the difficult m-zone at the center of the upper lip.

Each lipstick works perfectly with today’s soft, hybrid formulations and provides new levels of brand differentiation in a market where “newer is better.” The ergonomics please the consumer while the airtight (except Diamond), guided design is compatible with volatile formulas such as those based on isododecane or silicone. They are designed to delight consumers with unsurpassed control, precision and easy, one-stroke contouring.

Each of the four versions can be ordered with a wide range of decoration options for an upscale, chic look that grabs consumers at the point of sale. These include lacquering, metallization, silk screen, two-tone painting, pad printing and hot stamping. In addition, each can be further differentiated thanks to a decoration option range that includes special touch effects, glitter finish, partial flocking and heat transfer imagery.

The new family of bullet shapes demonstrates the Albéa value proposition and answers the needs of customers and consumers. It is an example of packaging premiumization that helps Albéa’s customers unlock the magic of make-up.

Albéa is a leading company in the packaging sector, offering a wide range of solutions for the cosmetic, perfume, skincare and oral care markets. With its headquarters in France, Albéa employs 16,400 people and operates 45 industrial sites throughout Europe, the Americas and Asia. 2012 sales are $1.5Billon.

The recent addition of Rexam Personal Care allows the new entity to expand its role as a leading single source packaging solutions provider and status as a market leader in fragrance pumps, lotion pumps and cosmetic closures -- and the industry leader in spray samplers and one-touch, mechanical foam dispensers, as well as lipstick packaging and mascaras.  Thanks to its strong industrial know-how, Albéa offers its customers high added value products and services, a passion for innovation, global supply chain management and talented, multi-functional teams.