Albéa, the world leader in mascara, is proud to present Albéa Tips Studio, bringing together all of the group's expertise in applicators, from fibre or plastic mascara brushes to lip gloss and eyeliners.

Every woman is unique and likes to make up her own way - depending on the shape and colour of her eyes, the length of her lashes, the time of day, the latest trends, where she lives or how she feels.

Albéa has been developing applicators for more than 30 years. To let brands offer all the make up possibilities that women dream of, Albéa invents application solutions that transform the user experience and make new make up effects possible.

Applicators can be conventional or innovative, mass or prestige, available off-the-shelf or developed specifically for Albéa's customers, and are based on proprietary technologies in many cases.

Albéa's expertise in design, injection, decoration and full-service brings the product claim to life, thanks to a great match between formula, applicator and wiper.

Thanks to Albéa's own innovation and development methods, our teams grasp both women's expectations and the latest trends. Through cutting-edge prototyping technologies, Albéa constantly offers customers new application solutions to meet the market's constant demands.

With the opening of the unit in Bottanuco, Italy, our global centre of expertise is enhanced with a development and testing facility. In Europe, the Americas and Asia, Albéa Tips Studio experts work closely with brands, consumers and our partners for formulas and materials.

Our applicators are produced at our regional platforms in Italy for Europe, the USA and Mexico for America, and China for Asia.

Albéa Tips Studio's latest creations:

• Lash Mania mascaras, the new plastic fibre mascara family with catwalk-fabulous make up effects.
• Love Affair lip glosses with smart, attractive and ergonomic applicators.

The Albéa Tips Studio is where the most innovative applicators are created. There's an Albéa applicator for every make up effect!