Excess Lashes mascara, a false-lash look without false lashes!

  • Albéa

Albéa unveils Excess Lashes, a new fiber mascara family from its Tips Studio.

Albéa has unveiled three new innovative applicator designs created by its applicator experts, the Albéa Tips Studio (Bottanuco, Italy), at Cosmoprof Bologne: Excess Lash, a range of fibre mascara brushes; Beauty Flow, plastic mascara brushes; and Generous Gloss, a lipgloss range. "In 2017, mascara trends were all about extremes, with either excessively sophisticated makeup effects and easy gestures. The challenge we face is to respond quickly with increasingly high-performance applicators that are easy for women to use" explains Audrey Landon, Albéa Tips Studio Product Manager.

Excess Lash provides a false-lash look without false lashes!
This range of fibre mascaras' exclusive loose fibre formulation thickens lashes and adds texture, making them incredibly long and full.
Eyes are made up in 3 stages: applying mascara with the Excess brush; applying the loose fibre formulation with the Ecstasy brush for a curled, XXL volume effect, or the Spice brush for an extreme volume effect; and another coat of mascara for a multidimensional result!

See also

Albéa presents its IOB kickstarter: The Onyx + make-up box

Albéa presents its IOB kickstarter: The Onyx + make-up box

Albéa presents its innovative and collaborative offer "IOB Kickstarter", resulting from its Internet of Beauty (IOB) program, which helps brands to digitalize their products and interact with their communities. Developed in collective intelligence with CMSmartconnect - a start-up in consumer purchasing experience and marketing data collection / analysis; the "IOB Kickstarter" offer is available for beauty brands that want to instantly interact with their consumers through packaging linked to their digital adapted content.

  • Andrea Benito
  • Product Info
  • English
  • Created 03 Apr 2017
  • Modified 22 Jun 2017
  • Hits 1139