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    Excess Lashes mascara, a false-lash look without false lashes!

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    • Albéa
    Excess Lashes mascara, a false-lash look without false lashes!

    Albéa unveils Excess Lashes, a new fiber mascara family from its Tips Studio.

    Albéa has unveiled three new innovative applicator designs created by its applicator experts, the Albéa Tips Studio (Bottanuco, Italy), at Cosmoprof Bologne: Excess Lash, a range of fibre mascara brushes; Beauty Flow, plastic mascara brushes; and Generous Gloss, a lipgloss range. "In 2017, mascara trends were all about extremes, with either excessively sophisticated makeup effects and easy gestures. The challenge we face is to respond quickly with increasingly high-performance applicators that are easy for women to use" explains Audrey Landon, Albéa Tips Studio Product Manager.

    Excess Lash provides a false-lash look without false lashes!
    This range of fibre mascaras' exclusive loose fibre formulation thickens lashes and adds texture, making them incredibly long and full.
    Eyes are made up in 3 stages: applying mascara with the Excess brush; applying the loose fibre formulation with the Ecstasy brush for a curled, XXL volume effect, or the Spice brush for an extreme volume effect; and another coat of mascara for a multidimensional result!

    See also

    Albéa, Origins, The Estée Lauder Companies and SABIC partner in breakthrough recyclable tube packaging

    As a pioneer in the development of sustainable packaging for beauty brands, Albéa will leverage its expertise in the use of advanced recycled resins to provide Origins with a high-performing tube composed of a certified polymer resin manufactured by SABIC’s revolutionary, certified circular polyethylene and polypropylene advanced recycling technology. Albéa, Origins, The Estée Lauder Companies (ELC), and SABIC have announced their strategic partnership to bring an advanced recycled tube package to market in 2021.

    Albéa Travel Designer launches “Travel&StaySafe”, a unique and customizable travel kit as an answer to the sanitary crisis

    The sanitary crisis is inciting the travel industry to adapt and re-invent itself. In this exceptional context, Albéa Travel Designer innovates and proposes “Travel&StaySafe”, a unique and customizable travel kit including mask, hydro-alcoholic gel, gloves etc. This new offer is proposed to airlines, but also to railways, shipping companies and private transport companies.

    Decor & Development 4.0: Speed, reliability, and flexibility for new Tube developments

    In a market with shorter lead-times and smaller order sizes, digital technology is obviously part of the solution – from digital printing to collaborative platforms via data sharing in real-time. Together with our partner and global specialist of the industrial graphic chain Esko, we have developed pre-press tools for digital printing, as well as a collaborative platform to manage projects within our industrial facilities, across sites, and directly with our customers or their design agencies.

    • Andrea Benito
    • Product Info
    • English
    • Created 03 Apr 2017
    • Modified 22 Jun 2017
    • Hits 2020

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