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Guerlain has chosen Albéa for the first La Petite Robe Noire Black Lashdress Mascara in its collection. Just like a figure-hugging little black dress, the new mascara follows the contours of every single lash.
The plastic brush, developed by Albéa, contains reservoir zones for quick, even loading. When held horizontally, the body of the brush gives the lashes volume, curl and length. Used vertically, its round head design defines and intensifies the effect, reaching every lash one by one, even those hard-toreach corners.
The bottle displays La Petite Robe Noire’s fashion codes with a black varnish. The black bi-injected PCTA cap, with contoured hot stamping and a transparent varnish, features a transparent upside-down heart. The brush and bottle are made at Albéa Tips Studio (Bottanuco, Italy), which also carries out printing and surface treatment.
The injected cap is made at Albéa Parigné (France), the excellence center for sophisticated fragrance caps. Albéa Tips Studio is the platform that brings together Albéa’s expertise and experience in makeup applicators, from fiber or plastic mascara brushes to lipgloss, eyeliner and other accessories.
The program enables Albéa to invent, develop and produce applicator solutions that create new beauty routines and multiply make-up effects. There’s an Albéa applicator for every makeup effect! This new mascara highlights Albéa’s ability to develop complete solutions comprising brush, bottle and cap.