We, as consumers, are always demanding something new, personalised products and fast purchases. The “time to market” is therefore the main challenge that cosmetics brands face today.

Albéa supports its customers in this transition. To help them speed up their launches and replenishment, Albéa is implementing ranges, procedures and equipment that reduce the time to market. The latest innovation to date is a revolution in modular-mould technology: My Flash.

The My Flash modular mould technology allows packaging to be quickly and easily adapted at an incredibly competitive cost so it can be brought to market fast.

Based on a “parent” mould, My Flash lets you create an infinite number of variations and as such produce new versions in large batches. Brands can even personalise their ranges in record time and at a reduced rate. Variations in the look and shape, extensions to the range, limited editions, seasonal collections... My Flash allows you to satisfy consumers’ insatiable need for new products.

My Flash technology was designed in our mould shop in Shanghai and successfully launched for one of our customers at the Albéa Bottanuco (Italy) site, which is a European Centre of Excellence for applicators and mascara and lip-gloss packs.

My Flash technology has allowed standardised lids to be customised: Rio for mascara and Paris-NewYork for lip gloss.