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    Self-expression, diversity, inclusive beauty - Albéa launches two make-up innovations based on its values at PCD Paris

    • Albéa

    Diversity and assertiveness are values that reached a peak in 2017. In response, Albéa is presenting two make-up innovations - Lash Expression and Duo Stick - at PCD Paris, stand B28.

    Lash Expression, the new collection of plastic, easy-to-use mascara brushes with a flawless make-up result.

    What if eyelash and brow make-up were a way of expressing our personality? Albéa is launching Lash Expression, its collection of plastic mascara brushes, comprised of two brushes for the lashes and one for the eyebrows. Lash Expression lets consumers obtain a highly structured, professional make-up result through precise application.

    • The Burgundy brush delivers an extra volume and definition effect. Thanks to its “humpback” form, zones hold back the formula to load the lashes better, while its multiple bristles paint the lashes to make them outrageously long.
    • The Flamingo brush offers an extra volume and curl effect thanks to a rounded shape that brings out the curve of the lashes. Moreover, the mix of XL and shorter bristles gives great control over volume.
    • The Nacarat mini eyebrow brush sculpts the eyebrow line precisely. The brush is compatible with gel formulas.

    The brushes in the Lash Expression Collection are manufactured in the Albéa Tips Studio, the global excellence center for applicators – mascaras, lipglosses, eyeliners – and make-up bottles.

    There’s an Albéa applicator for every make-up effect!

    Duo Stick, a two-in-one modulable stick to personalize your make-up.

    Inspired by brands’ need to offer consumers an infinite palette of foundation colors so they can find their complexion, Albéa is launching Duo Stick.

    Duo Stick is a stick with modulable tips that lets consumers choose two foundation colors.

    Consumers can blend the foundation colors for a customized result that is as close as possible to their complexion.

    Duo Stick is airtight for maximum formula protection and suited to foundation, luminizer, balm, undereye concealer and blush applications, but also stick fragrances and sun care.

    See also

    Albéa, Origins, The Estée Lauder Companies and SABIC partner in breakthrough recyclable tube packaging

    As a pioneer in the development of sustainable packaging for beauty brands, Albéa will leverage its expertise in the use of advanced recycled resins to provide Origins with a high-performing tube composed of a certified polymer resin manufactured by SABIC’s revolutionary, certified circular polyethylene and polypropylene advanced recycling technology. Albéa, Origins, The Estée Lauder Companies (ELC), and SABIC have announced their strategic partnership to bring an advanced recycled tube package to market in 2021.

    Albéa Travel Designer launches “Travel&StaySafe”, a unique and customizable travel kit as an answer to the sanitary crisis

    The sanitary crisis is inciting the travel industry to adapt and re-invent itself. In this exceptional context, Albéa Travel Designer innovates and proposes “Travel&StaySafe”, a unique and customizable travel kit including mask, hydro-alcoholic gel, gloves etc. This new offer is proposed to airlines, but also to railways, shipping companies and private transport companies.

    Decor & Development 4.0: Speed, reliability, and flexibility for new Tube developments

    In a market with shorter lead-times and smaller order sizes, digital technology is obviously part of the solution – from digital printing to collaborative platforms via data sharing in real-time. Together with our partner and global specialist of the industrial graphic chain Esko, we have developed pre-press tools for digital printing, as well as a collaborative platform to manage projects within our industrial facilities, across sites, and directly with our customers or their design agencies.

    • Elias Bittan
    • Product Info
    • English
    • Created 31 Jan 2018
    • Modified 06 Feb 2018
    • Hits 3026