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Albéa manufactures the refillable and eco-designed packaging of Yves Saint Laurent Or Rouge

  • Albéa
Europe, Beauty, Personal Care, Primary Packaging, Active, Smart Packaging, Shows, Associations, Media, 10 - 99.99 ml

Designed as a jewel box containing the most precious of skincare creams, Yves Saint Laurent reinvents skincare with the Or Rouge range. As part of a sustainable approach, faithful to Yves Saint Laurent's commitment, Or Rouge has been designed as a luxurious refillable and recyclable case.

The packaging is composed of a textured cap with a brushed gold finish, and the emblematic Yves Saint Laurent logo embossed at the top. Or Rouge by Yves Saint Laurent 50ml received a PCD Paris Award 2019 in the Skin Care Premium – Refillable category.

The removable and replaceable refill is housed inside the case Or Rouge La Crème Riche (50ml) or Red Gold La Crème Fine (50ml).

Or Rouge is manufactured in Albéa Simandre plant (Sarthe, France, Albéa’s center of excellence for skincare caps and metallization. Thanks to its integrated capabilities in injection, assembly, decoration and UV varnish, Albéa Simandre is proud to offer a « Made in France » expertise to the most prestigious cosmetic brands.

See also

Albéa presents its IOB kickstarter: The Onyx + make-up box

Albéa presents its IOB kickstarter: The Onyx + make-up box

Albéa presents its innovative and collaborative offer "IOB Kickstarter", resulting from its Internet of Beauty (IOB) program, which helps brands to digitalize their products and interact with their communities. Developed in collective intelligence with CMSmartconnect - a start-up in consumer purchasing experience and marketing data collection / analysis; the "IOB Kickstarter" offer is available for beauty brands that want to instantly interact with their consumers through packaging linked to their digital adapted content.

  • Brand Launch
  • English
  • Modified 04 Apr 2019
  • Hits 681