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    Albéa manufactures the refillable and eco-designed packaging of Yves Saint Laurent Or Rouge

    • Albéa
    Europe, France, Switzerland, France, Beauty, Personal Care, Cosmetics, Primary Packaging, Jars, Pots, Caps, Lids, Active, Smart Packaging, Sustainable Packaging, Refillable Packaging, Recyclable Packaging, Packaging Decoration, Embossing, Recycling, Shows, Associations, Media, Packaging Trade Shows, Events, ADF&PCD, Packaging Awards, 10 - 99.99 ml, 50 ml

    Designed as a jewel box containing the most precious of skincare creams, Yves Saint Laurent reinvents skincare with the Or Rouge range. As part of a sustainable approach, faithful to Yves Saint Laurent's commitment, Or Rouge has been designed as a luxurious refillable and recyclable case.

    The packaging is composed of a textured cap with a brushed gold finish, and the emblematic Yves Saint Laurent logo embossed at the top. Or Rouge by Yves Saint Laurent 50ml received a PCD Paris Award 2019 in the Skin Care Premium – Refillable category.

    The removable and replaceable refill is housed inside the case Or Rouge La Crème Riche (50ml) or Red Gold La Crème Fine (50ml).

    Or Rouge is manufactured in Albéa Simandre plant (Sarthe, France, Albéa’s center of excellence for skincare caps and metallization. Thanks to its integrated capabilities in injection, assembly, decoration and UV varnish, Albéa Simandre is proud to offer a « Made in France » expertise to the most prestigious cosmetic brands.

    See also

    Albéa, Origins, The Estée Lauder Companies and SABIC partner in breakthrough recyclable tube packaging

    As a pioneer in the development of sustainable packaging for beauty brands, Albéa will leverage its expertise in the use of advanced recycled resins to provide Origins with a high-performing tube composed of a certified polymer resin manufactured by SABIC’s revolutionary, certified circular polyethylene and polypropylene advanced recycling technology. Albéa, Origins, The Estée Lauder Companies (ELC), and SABIC have announced their strategic partnership to bring an advanced recycled tube package to market in 2021.

    Albéa Travel Designer launches “Travel&StaySafe”, a unique and customizable travel kit as an answer to the sanitary crisis

    The sanitary crisis is inciting the travel industry to adapt and re-invent itself. In this exceptional context, Albéa Travel Designer innovates and proposes “Travel&StaySafe”, a unique and customizable travel kit including mask, hydro-alcoholic gel, gloves etc. This new offer is proposed to airlines, but also to railways, shipping companies and private transport companies.

    Decor & Development 4.0: Speed, reliability, and flexibility for new Tube developments

    In a market with shorter lead-times and smaller order sizes, digital technology is obviously part of the solution – from digital printing to collaborative platforms via data sharing in real-time. Together with our partner and global specialist of the industrial graphic chain Esko, we have developed pre-press tools for digital printing, as well as a collaborative platform to manage projects within our industrial facilities, across sites, and directly with our customers or their design agencies.

    • Brand Launch
    • English
    • Modified 04 Apr 2019
    • Hits 2586