The trend of differentiation through packaging cannot be ignored.

The specific needs and expectations of consumers, the diversification of beauty profiles, the popularity of certain products on social media, and point-of-sale events all feed this personalization trend.

Texture, color and materials; bold designs that reflect the personalities of their proud users or federate a community of fans on social networks and assert the brand's DNA...The focus is now on packaging design for increasingly personalized, highly Instagramable cosmetics.

Albéa has integrated expertise and savoir-faire in both packaging design and personalization.

Most of our 40 sites in France and around the world offer technical capabilities and integrated capacities in injection, design, surface treatments, assembly, metallization, and molding; as well as in innovative packaging and the integration of new technologies such as digital printing.

Digital printing for last-minute hyper-personalization

Albéa has opted to employ digital printing technology to meet brands' needs to produce small batches, go to market quickly, or develop limited editions. Our digital printing technology is available for tubes—with the possibility of fully printing the tube and cap—as well as for compacts and lipsticks.

Customization ranges from decoration (hot stamping, silk-screening) to surface treatments (metallization, varnishing and lacquering, electroplating and many others).

Personalization also means being able to combine innovative packaging with hip formulas and accessories. That’s why Albéa develops and delivers tailor-made and turnkey offerings to assist brands with their fast-tracked launches.

Million Vibes: 14 unique mascara lipgloss designs

14 mascara packages with 14 signature designs to reflect your style through textures and visual effects.

From hot stamping to metallization to lacquering, glitter and pearlescent effects, and marbled textures, Million Vibes is an excellent overview of the decorative techniques that Albéa can offer.

Manufactured in Albéa's Matamoros plant in Mexico, Million Vibes is an ode to Albéa's decoration capabilities.

Fancy Deco: laminated cosmetic tubes that awaken the senses

Laminated cosmetic tubes are adorned with three original and disruptive designs.

Designed to awaken consumers' senses and to stand out both on shelves and online, they deliver a true sensory experience.

The touch: the 3D Varnish treatment has a surprising, textured feel, while Soft Touch provides a velvety peach-skin feel that hints at the softness of the formula inside. The eye: Holographic Foil draws on the metallic trend, dressing tubes with iridescent effects.