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Albéa and Colgate launch first recyclable toothpaste tube

  • Albéa
Europe, Beauty, Personal Care, Personal Care, Oral Care, Primary Packaging, Tubes, Tubes - Plastic, Active, Smart Packaging, Sustainable Packaging, Recyclable Packaging, Plastic, Plastic - HDPE, PEHD

Both Albéa and Colgate-Palmolive have demonstrated strong commitments to making packaging responsible and reducing its environmental footprint.

Colgate has just launched in Europe “Smile for Good” toothpaste in a tube made with HDPE (High-Density Polyethylene), a polymer that is widely used for milk containers and other plastic bottles and is massively recycled. The tube’s body is made from a singleblown film and is manufactured by Albéa.

The Colgate tube is the first to be recognized as recyclable by the APR (Association of Plastic Recyclers) and RecyClass (an initiative that works on improving the recyclability of packaging), which sets recyclability standards for North America and Europe respectively.

“Albéa’s commitment to sustainability goes back 15 years and is reflected in our broad range of responsible packaging,” said Gilles Swyngedauw, Vice President Sustainability, Marketing and Innovation at Albéa.

“Today we are accelerating the development of recyclable packaging and contributing to circularity in the beauty and personal care industry. By partnering with our customers, suppliers and recognized associations such as the APR and RecyClass, we demonstrate our commitment to tomorrow.”

See also

Albéa presents its IOB kickstarter: The Onyx + make-up box

Albéa presents its IOB kickstarter: The Onyx + make-up box

Albéa presents its innovative and collaborative offer "IOB Kickstarter", resulting from its Internet of Beauty (IOB) program, which helps brands to digitalize their products and interact with their communities. Developed in collective intelligence with CMSmartconnect - a start-up in consumer purchasing experience and marketing data collection / analysis; the "IOB Kickstarter" offer is available for beauty brands that want to instantly interact with their consumers through packaging linked to their digital adapted content.

  • Brand Launch
  • English
  • Modified 03 Feb 2020
  • Hits 215