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Albéa, Cosmoway and influencer Agnė Jagelavičiūtė launch responsible handcream tube

  • Albéa
Beauty, Personal Care, Personal Care, Hand Care, Primary Packaging, Tubes, Tubes - Flexible (Extruded), Tubes - Plastic, Active, Smart Packaging, Sustainable Packaging, Recyclable Packaging, Plastic, Plastic - HDPE, PEHD

Lithuanian influencer Agnė Jagelavičiūtė stands for strong women and nature. That’s why she has teamed with cosmetics company Cosmoway and Albéa for her first hand cream launch.

Agne’s handcream is packed in an Albéa Greenleaf tube – a tube that is recognized by the Association of Plastic Recyclers (US) and RecyClass (Europe) as recyclable within the existing and effective HDPE bottle recycling stream.

The motto on the tube is “Mergina is Parako” meaning “Gunpowder Girl” – this claim is reflected in the red and black design and the cream smells of oak and bourbon.

Today there can be no innovative packaging without responsibility. And there can be no responsible packaging without a sense of purpose – as Agnė Jagelavičiūtė, Cosmoway and Albéa demonstrate every day.

See also

Albéa presents its IOB kickstarter: The Onyx + make-up box

Albéa presents its IOB kickstarter: The Onyx + make-up box

Albéa presents its innovative and collaborative offer "IOB Kickstarter", resulting from its Internet of Beauty (IOB) program, which helps brands to digitalize their products and interact with their communities. Developed in collective intelligence with CMSmartconnect - a start-up in consumer purchasing experience and marketing data collection / analysis; the "IOB Kickstarter" offer is available for beauty brands that want to instantly interact with their consumers through packaging linked to their digital adapted content.

  • Brand Launch
  • English
  • Modified 10 Mar 2020
  • Hits 173