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Albéa, Cosmoway and influencer Agnė Jagelavičiūtė launch responsible handcream tube

  • Albéa
Beauty, Personal Care, Personal Care, Hand Care, Primary Packaging, Tubes, Tubes - Flexible (Extruded), Tubes - Plastic, Active, Smart Packaging, Sustainable Packaging, Recyclable Packaging, Plastic, Plastic - HDPE, PEHD

Lithuanian influencer Agnė Jagelavičiūtė stands for strong women and nature. That’s why she has teamed with cosmetics company Cosmoway and Albéa for her first hand cream launch.

Agne’s handcream is packed in an Albéa Greenleaf tube – a tube that is recognized by the Association of Plastic Recyclers (US) and RecyClass (Europe) as recyclable within the existing and effective HDPE bottle recycling stream.

The motto on the tube is “Mergina is Parako” meaning “Gunpowder Girl” – this claim is reflected in the red and black design and the cream smells of oak and bourbon.

Today there can be no innovative packaging without responsibility. And there can be no responsible packaging without a sense of purpose – as Agnė Jagelavičiūtė, Cosmoway and Albéa demonstrate every day.

See also

Decor & Development 4.0: Speed, reliability, and flexibility for new Tube developments

In a market with shorter lead-times and smaller order sizes, digital technology is obviously part of the solution – from digital printing to collaborative platforms via data sharing in real-time. Together with our partner and global specialist of the industrial graphic chain Esko, we have developed pre-press tools for digital printing, as well as a collaborative platform to manage projects within our industrial facilities, across sites, and directly with our customers or their design agencies.

  • Brand Launch
  • English
  • Modified 10 Mar 2020
  • Hits 372