La Roche-Posay, the dermatological skin care brand from L’Oréal group, innovates with a new generation of eco-friendly packaging: a partially cardboard-based tube. The new moisturizing sunscreen body lotion of the Anthelios range protects the skin from the harmful effects of the sun, marine life and the environment.

As a result of an ambitious co-development between L'Oréal and Albéa, the tube packaging, integrating cardboard, is designed as an alternative to the various packaging solutions currently used for cosmetic products. The use of plastic is reduced by 45% compared to existing solutions. The plastic is replaced here by FSC-certified cardboard.

"We have adapted our manufacturing process to incorporate this new technology, replacing part of the plastic in the tube with cardboard. This is a first," says Barbara de Saint-Aubin, Managing Director of Albéa Tubes Europe.

The development of this cosmetic tube is the first step, achieved in record time, of future partially cardboard tube launches between L'Oréal group and Albéa.

It is a first, a technological breakthrough for the cosmetics market.