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Albéa produces the innovative and eco-designed sun care packaging of La Roche-Posay

  • Albéa
Beauty, Personal Care, Personal Care, Sun Care, Skin Care, Primary Packaging, Tubes, Tubes - Cardboard, Tree Derivatives, Board, Board - Cardboard

La Roche-Posay, the dermatological skin care brand from L’Oréal group, innovates with a new generation of eco-friendly packaging: a partially cardboard-based tube. The new moisturizing sunscreen body lotion of the Anthelios range protects the skin from the harmful effects of the sun, marine life and the environment.

As a result of an ambitious co-development between L'Oréal and Albéa, the tube packaging, integrating cardboard, is designed as an alternative to the various packaging solutions currently used for cosmetic products. The use of plastic is reduced by 45% compared to existing solutions. The plastic is replaced here by FSC-certified cardboard.

"We have adapted our manufacturing process to incorporate this new technology, replacing part of the plastic in the tube with cardboard. This is a first," says Barbara de Saint-Aubin, Managing Director of Albéa Tubes Europe.

The development of this cosmetic tube is the first step, achieved in record time, of future partially cardboard tube launches between L'Oréal group and Albéa.

It is a first, a technological breakthrough for the cosmetics market.

See also

Decor & Development 4.0: Speed, reliability, and flexibility for new Tube developments

In a market with shorter lead-times and smaller order sizes, digital technology is obviously part of the solution – from digital printing to collaborative platforms via data sharing in real-time. Together with our partner and global specialist of the industrial graphic chain Esko, we have developed pre-press tools for digital printing, as well as a collaborative platform to manage projects within our industrial facilities, across sites, and directly with our customers or their design agencies.

  • Brand Launch
  • English
  • Modified 04 Jun 2020
  • Hits 286