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Albéa Tubes and L'Oréal join forces again to create new breakthrough in responsible packaging

  • Albéa
Beauty, Personal Care, Personal Care, Hair Care, Primary Packaging, Tubes, Tubes - Flexible (Extruded), Tubes - Cardboard, Active, Smart Packaging, Sustainable Packaging, Eco-Sensitive Packaging, Lightweight Packaging, Tree Derivatives, Board, Board - Cardboard

Garnier’s latest Green Sciences-led product innovation “No-Rinse Conditioner” combines Albéa’s cardboard-based tube with market-first single-component open-and-close system EcoFusionTop to protect a 98% natural origin formula.

The new conditioner is estimated to save up to 100 liters of water per tube and reduces the consumer’s carbon footprint in terms of both packaging and ingredients.

“Our goal was to provide consumers with a completely sustainable product supporting a more sustainable lifestyle and new responsible habits” says Aurélie Weinling, Sustainability and Scientific Director Garnier. “The combination of the formula, the carboard-based packaging and the single-component open-and-close system allows us to reduce the total carbon footprint by 92% compared to a traditional 200ml conditioner”.

”We are proud to be part of this new breakthrough in responsible packaging”, says Caroline Hughes, Marketing Manager Albéa Tubes. “By lowering the plastic amount used in the tube and the cap as well as the water consumption thanks to the formula, this product is the best example of reduced environmental impact. This new collaboration is an exciting showcase of what is in store for the future of sustainable packaging and products.”

Two-in-one solution EcoFusion Top allows more than 80% weight reduction compared to standard head+cap solutions. The system is made from HDPE to guarantee mono-materiality and recyclability. EcoFusionTop is available with various sleeve options such as bestselling Greenleaf for laminate tubes and the Thin-WallTM technology for extruded tubes.

See also

Albéa, Origins, The Estée Lauder Companies and SABIC partner in breakthrough recyclable tube packaging

As a pioneer in the development of sustainable packaging for beauty brands, Albéa will leverage its expertise in the use of advanced recycled resins to provide Origins with a high-performing tube composed of a certified polymer resin manufactured by SABIC’s revolutionary, certified circular polyethylene and polypropylene advanced recycling technology. Albéa, Origins, The Estée Lauder Companies (ELC), and SABIC have announced their strategic partnership to bring an advanced recycled tube package to market in 2021.

Albéa Travel Designer launches “Travel&StaySafe”, a unique and customizable travel kit as an answer to the sanitary crisis

The sanitary crisis is inciting the travel industry to adapt and re-invent itself. In this exceptional context, Albéa Travel Designer innovates and proposes “Travel&StaySafe”, a unique and customizable travel kit including mask, hydro-alcoholic gel, gloves etc. This new offer is proposed to airlines, but also to railways, shipping companies and private transport companies.

Decor & Development 4.0: Speed, reliability, and flexibility for new Tube developments

In a market with shorter lead-times and smaller order sizes, digital technology is obviously part of the solution – from digital printing to collaborative platforms via data sharing in real-time. Together with our partner and global specialist of the industrial graphic chain Esko, we have developed pre-press tools for digital printing, as well as a collaborative platform to manage projects within our industrial facilities, across sites, and directly with our customers or their design agencies.

  • Brand Launch
  • English
  • Modified 26 Apr 2022
  • Hits 408