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    ALL4PACK Paris launches a major survey among European consumers

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    ALL4PACK Paris launches a major survey among European consumers
    Europe, France, Switzerland, France, Beauty, Personal Care, Cosmetics, Eating, Drinking, Food, Health, Luxury, Active, Smart Packaging, RFID Tracking, Printing, Recycling, Shows, Associations, Media, Packaging Trade Shows, Events, All4Pack

    With 6 months to go before the exhibition, ALL4PACK Paris has launched a major survey among European consumers in association with ObSoCo[1] with the aim of identifying and gaining further insight into their expectations with regard to packaging. With e-commerce continuing to prosper, the necessity of cost reductions and the rising importance of waste sorting and recycling, the influence of consumers has become more crucial than ever.

    Europeans and the Packaging experience

    Whether active, connected, interactive or smart, packaging today offers a genuine experience to consumers. But what do they think themselves? To what extent are they sensitive to “limited edition” or “customised” forms of packaging? Will e-commerce be the new Promised Land for packaging?

    Launched in May 2016, this survey is being conducted among consumers in 4 key countries: Germany, Spain, France and Italy.

    Its exclusive findings will be published in June 2016.

    To draw up this survey, the members of the ALLPACK Paris Pack Experts Committee[2] met once again to share their common vision regarding the key trends in packaging.

    This was also the occasion for three new international ambassadors to join the Pack Experts Committee:

    • Germany: Marc HUNGER, Global Marketing Director Industrial Pigments, Performance Materials, Pigments and Cosmetics, MERCK
    • Spain: José Antonio MARTINEZ, Manager Packaging Process Conception, ANTONIO PUIG
    • Italy: Walter TAMARO, Development and New Technologies Manager, ILLYCAFFE

    The experts used the ObSoCo's "consumer representations" as a base to identify five major themes which will be incorporated into the questions asked to the European consumers in the survey.

    1st theme: Eco-design of packaging, a common trait across Europe

    All specialists eco-design their packaging in accordance with the essential obligations arising from the directive 94/62/CE. Weight, size and thickness metrics have all been drastically reduced, even in the luxury goods sector, and in addition we can observe the increasing inclusion of recycled materials or natural and renewable agricultural by-products, guaranteeing the added value contributed by the packaging.

    2nd theme: E-commerce, a new stage for packaging

    In e-commerce, the eco-design of packaging is combined with other challenges: delivering the product in the right conditions, minimising the number of layers of packaging or making it to requirements and "just in time", creating the "wow" effect which could be produced using virtual reality.

    3rd theme: The right dose thanks to mini-packaging, or packaging reduction – how to choose?

    The notion of waste avoidance leads to smaller packaging suited to the right dose required by the consumer. And yet this is incompatible with the principle of eco-design…

    4th theme: Ultra-smart packaging, a major issue for social, economic and cultural vitality

    Packaging has made its entrance into the digital and connected age. Digital printing facilitates tailor-made packaging and even opens the way for three dimensional creations. Connected packaging makes up for our forgetfulness, helping us to follow our prescription for example. Organic and semi-conducting paper and inks replace the silica of RFID chips.

    5th theme: New technology for packaging which acts as a new accelerator of consumer needs or uses.

    Going beyond practicality and functionality, packaging is becoming active to offer better food and health safety and to avoid waste.

    ObSoCo has defined these new consumer representations in five major behavioural trends: individualism, hedonism, mistrustfulness, reassurance and empowerment. Combining with technological development, they represent a force which promises to shake up conventions. Consumption, but also management, our relations with objects and new forms of use are deeply transforming our habits and customs.

    The notion of "owning", which contributed to the comfort and well-being of millions of individuals in the three decades following the Second World War appears today to be in the process of being replaced by "doing".

    [1] Founded in 2011 by Robert Rochefort, Philippe Moati and Nathalie Damery, the Observatoire Société et Consommation (ObSoCo – Society and Consumption Observatory) is a market research and strategic consulting firm. 
    [2] Founded in 2010 by All4Pack Paris, the Pack Experts Committee is coordinated by Annette Freidinger-Legay.

    All4pack takes place from 14 - 17 November 2016 at Paris Nord Villepinte, France, in halls 5a, 6 and 7.
    The all4pack trade show was formerly called Emballage and Manutention.

    See also

    Start-ups in the packaging and intralogistics sector share their creativity and innovations at ALL4PACK Paris 2018

    From 26 to 29 November 2018, the international exhibition ALL4PACK Paris will welcome 80,000 industry professionals for four days of exchange, presentations and innovation, showcased in particular in the ALL4PACK Startups Lab. This space shines a spotlight on the entrepreneurial drive of the packaging and intralogistics sector and promotes the innovations of young companies in four main sectors: Packaging, Processing, Printing & Logistics.

    Exclusive findings of the ALL4PACK Observatory

    This past season, the ALL4PACK Observatory presented its 11th edition findings. For the third year in a row, indicators are all go and show promising development prospects for the sector, which continues to be strongly driven by the e-commerce boom. This year, three key trends emerge: the emergence of design as a leading innovation lever; "made in France" approved of by 82% of packaging purchasers; and smart packaging, deemed an important development lever by industry professionals.

    ALL4PACK Paris launches "The Network" group of 11 partner trade shows

    With the packaging industry alone boasting 300 trade shows around the world, ALL4PACK Paris, organised by the COMEXPOSIUM Group, announces the launch of "The Network", an international network federating several packaging shows, granting their community access to the market information of its members. Through this initiative, ALL4PACK Paris, the international benchmark trade show for the EMEA region in the packaging and intralogistics markets, intends to create a high-quality network, facilitate relationships and encourage the sharing of experience among major international events.

    The European expectation of the packaging experience

    With 4 months to go before its opening, ALL4PACK Paris – the leading tradeshow for the EMEA zone in the packaging and intralogistics markets – publishes the findings of an exclusive survey into the "packaging experience" of European consumers. Conducted with the support of ObSoCo in four countries, this survey reveals in particular that expectations with regard to packaging, whether in terms of shape, the emotional impact it creates or the information it bears, vary according to the country examined.

    100 best-looking packaging solutions of the decade

    Reflecting its slogan “Let’s be creative”, the 2016 edition of the trade show ALL4PACK Paris, organised by the Comexposium group, is to exclusively play host to the worldwide exhibition “Exhibition 10/10” (Exposition 10/10) presented by the Pentawards, the international competition dedicated to design-led packaging. This retrospective event will display the “greatest hits” among the packaging items distinguished for their high levels of creativity and originality over the past ten years by the International Pentawards judging panel.

    ALL4PACK Paris promises a creative agenda

    At its 2016 edition, ALL4PACK Paris, the international reference trade event for the packaging and intralogistics sector, will be offering an unprecedented range of content, addressing today's most pressing themes for industry professionals. With a programme packed with exciting and insightful features and events, ALL4PACK fulfils the promise of its tagline "Let’s be creative", plunging its attendees into a visiting experience hallmarked with innovation, as illustrated by the creative prowess of industry players.

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    • Modified 22 Aug 2016
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