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Alpha's breast cancer awareness bottle for Misty Artesian Water

North America, USA, US - The Midwest, Eating, Drinking, Beverages - Non-Alcoholic, Water, Primary Packaging, Bottles, Bottles - Preform, Bottles - Plastic, Bottles - Plastic PET, Plastic, Plastic - PET, 200 - 499.99 ml, 473 ml, 16 oz

Breast Cancer Awareness Month has become one of the United States’ most prominent “cause campaigns," and Alpha Packaging got involved in 2013. Our Breast Cancer Awareness Bottle or “ribbon bottle” as it has been called, is a custom water bottle built for our distributor customer, Container and Packaging Supply, for their customer Misty Artesian Water.

The Misty Artesian Water “ribbon bottle” not only features the outlined shape of the iconic breast cancer ribbon, but it also has debossed areas in the center and bottom (both front and back sides) to truly echo the appearance of a pinned ribbon. The 16-ounce bottle is made using the 2-stage PET process in Cleveland, and it utilized an existing 28-PCO preform.

Two-color screen printing, which is uncommon in the bottled water segment, reinforces Misty’s “pure for the cure” mission, and allows Misty Artesian Water to communicate marketing content and mandatory nutrition facts on the odd-shaped bottle. Direct screen printing was done at Technigraph.

See also

  • Brand Launch
  • English
  • Modified 19 Aug 2019
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