Originally founded as a scoop shop in 2003, Fiasco Gelato was acquired by its current ownership in 2009 and faced several challenges that set the company on a rather unique path. With a disruptive vision for doing business differently, honesty in craft, and innovation in consumer packaged goods, Fiasco Gelato charted a course for a business model like no others in its space. In 2015 it opened its only retail space that includes take-home quantities of its delicious and all-natural gelatos.

One unique aspect of the company’s retail offerings became its use of clear PET plastic jars for the 19-ounce take-home portions of its standard and seasonal flavors. Fiasco reached out to a packaging distributor, Container and Packaging of Eagle, Idaho, who has a robust stocking program for PET jars.

Because the gelatos are made from natural – and often colorful – ingredients, it was important for customers to be able to see the product in the clear plastic. And, because a big pressure-sensitive label would have also obscured the contents, Fiasco Gelato chose the direct screen printing services of Alpha’s Technigraph division to splash its playful flavors across the packaging.

More recently, Alpha helped Fiasco convert all its PET jars to 100% post-consumer resin (PCR) which is safe for food contact. This move helps Fiasco meet its own sustainability objectives and continue its environmental stewardship in the Canadian market.

Contact Alpha Packaging today to see what unique solutions they can offer your business.