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Organic Valley

Primary Packaging, Bottles, Bottles - Plastic, Sleeves, Plastic, Plastic - HDPE, PEHD, Labelling, Sleeving, Product Development Services, Brand Design, Branding, Laboratory, Testing, Certification, 1 - 1.99 L

The Challenge

Organic Valley® collaborated with CCC to produce a 64-ounce bottle that would relaunch their brand from traditional cartons into an HDPE container. Organic Valley® asked that the new bottles maintained the branding and messaging space cartons provided on grocery store shelves.

The Solution

CCC’s Studio PKGTM designers and engineers worked with Organic Valley® to ensure that the bottle being produced met their aesthetic and fill line requirements. The collaboration led to multiple versions of the design before a final bottle was selected for testing. As labeling and visual appeal were important aspects of this project, multiple types and applications were trialed until a solution was discovered.

The Results

The collaborative work between Studio PKGTM and Organic Valley® paid off with a unique 64-ounce HDPE bottle that maximized branding and messaging space and offered consumers an easy to grip bottle. This impactful new packaging featured a full shrink sleeve that made the bottle pop off the shelf and distinguished the brand among the sea of competitor’s cartons.

Similar packaging is now available in 16, 18, 32, 52, and 59 ounces, as well as other popular sizes.

See also

Liquid Manufacturing Solutions – A Refreshed Look to Evoke Joy®

Joy® has been a household name in dishwashing liquid detergent since 1949. Liquid Manufacturing Solutions (LMS) approached Studio PKG with minor adjustments planned across three bottle sizes from 11oz to 90oz. Recognizing brand disconnects, the Studio PKG team encouraged LMS to revamp the bottles’ visual language to align with the Joy Brand. The outcome is a cohesive line of bottles, preserving a unified family appearance and effectively conveying the joyful essence of the product’s branding.

Altium Network In The U.S. And Canada: Your Market. Our Solutions

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  • Company News
  • English
  • Modified 27 Apr 2022
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