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Dura-Lite family of bottles

Beauty, Personal Care, Eating, Drinking, Food, Dairy Products, Beverages - Non-Alcoholic, Milk, Dairy Based Drinks, Health, Home Care, Automotive, Primary Packaging, Bottles, Active, Smart Packaging, Sustainable Packaging, Lightweight Packaging, Plastic - Resin, Plastic - Resin K, Supply Chain Services

The Challenge

Customers became so accustomed to the dairy square, a versatile bottle used for both dairy and water packaging, because it hadn’t changed much in the past 20 years. CCC’s innovative designers at Studio PKGTM took it upon themselves to challenge the status quo.

The Solution

Our team partnered with Milacron® Uniloy® to create Dura-Lite®, a patented design created with lightweighting, performance, and fill line/supply chain compatibility at the forefront of our designers’ minds. The innovation team at CCC’s Studio PKG even had the foresight to make the lightweighting technology applicable in different packaging configurations and sizes to meet the needs of various industries.

The Results

Measuring at the same height and base footprint as standard designs, Dura-Lite containers run on standard fill line equipment with minimal modifications despite a 15 to 20% reduction in weight. With this lower resin weight, we are able to cut customers’ costs and reduce their environmental impact while maintaining or improving strength and performance. Not only does the Dura-Lite design mesh well with existing fill line equipment, but it also still meets the physical demands of the customer’s supply chain as well as expectations consumers hold for functionality and aesthetics.

Even though this collaboration focused on the dairy business initially, Dura-Lite now also serves the water, food, beverage, health and beauty, household chemical, specialty chemical, and automotive industries.

See also

Liquid Manufacturing Solutions – A Refreshed Look to Evoke Joy®

Joy® has been a household name in dishwashing liquid detergent since 1949. Liquid Manufacturing Solutions (LMS) approached Studio PKG with minor adjustments planned across three bottle sizes from 11oz to 90oz. Recognizing brand disconnects, the Studio PKG team encouraged LMS to revamp the bottles’ visual language to align with the Joy Brand. The outcome is a cohesive line of bottles, preserving a unified family appearance and effectively conveying the joyful essence of the product’s branding.

Altium Network In The U.S. And Canada: Your Market. Our Solutions

Does your product packaging stand out? Altium can help you choose packaging that works best for your product and your customers, whether it’s stock bottles or custom designs. Altium Packaging customers receive personalized assistance with the dependability, flexibility, and creativity our unique organization is known for through our network of more than 70 plants in the U.S. and Canada, 100 years of innovation, high-quality customer service, and nearly 4,000 dedicated employees.

  • Company News
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  • Modified 07 May 2019
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