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    Butterball and Amcor connect snacking consumers with new turkey option

    • Amcor
    North America, Eating, Drinking, Food, Meats, Snack Foods

    Butterball, America’s most recognized turkey brand and the largest U.S. producer of turkey products, enters snack market with flexible packaging from Amcor.

    While it’s nice to recall the days of three square meals, snacking is the new normal.

    Snacks like turkey, with claims of high protein, offer consumers convenience, portion control and portability.

    Butterball, America’s most recognized turkey brand, is responding to the snacking shift by delivering a snacking product that highlights nutritional components and offers a fun and functional format.

    Amcor’s packaging professionals combine award-winning package design, science and market insights, which accelerated Butterball’s time to market. That expertise supported by collaboration, rapid prototyping and hands on research have been fundamental to Amcor’s success with leading brands around the globe.

    Amcor helped bring to life Butterball’s vision for eye-catching packaging to showcase its new snacking product line. Using Amcor’s easy-open EZ Peel® lidding, the packaging provides outstanding product visibility and antifog, as well as an elevated sensorial experience delivered with matte film and tactile print.

    “We knew exactly what we wanted from the packaging to help our snacks catch the eye of consumers, and Amcor had the exact product for our needs,” said Jeff Mundt, vice president of innovation and research and development with Butterball.

    “The combination of an appealing design, clear visibility to the products in the package and ease of use for the consumer make this unique packaging a perfect fit for Butterball Premium Snacks.”

    See also

    Developments in packaging sustainability and efficiency secure Amcor two 2018 Alufoil Trophies

    Two sustainable packaging innovations from Amcor that boost efficiency and improve consumer convenience have won 2018 Alufoil Trophies at the European Aluminium Foil Association awards. The company’s PolyInert laminates, which enable sensitive pharmaceuticals to be packaged in stick-pack form, won the Resource Efficiency category, and AluFix Retort Xtra, the newest addition to the successful AluFix range, won the Technical Innovation award.

    • Brand Launch
    • English
    • Modified 28 Feb 2020
    • Hits 129